Talk:Adilkno The Media Archive

Ha Solange, hier wat tekstuele verbeteringen en opmerkingen. Hopelijk kun je er wat mee! Ik denk dat het over het algemeen een helder stuk is. Ik weet natuurlijk niet precies wat de vraag is, maar zelf heb ik het gevoel dat er meer jouw mening in mag zitten... kijk maar even wat je er mee kunt/wilt :-)

'Probing McLuhan'

Herbert Marshall McLuhan was a Canadian philosopher of communication theory. He was known for the expressions "the medium is the message" and "the global village". His predictings where almost thirty years before it was invented. (before what was invented?) I chose this section because I read "the medium is the message" a few times, and it helps me with my own practice. McLuhan inspired me to look different at the medium, and also the medium that I use. He calls art an ‘early warning system’: art is a powerful style with powerful results. Artist are in the best position to develop an insight into the impact of technology and the media. (impact on who/what?) They allowed for and tests its effect in their own literary style. The function of art was (or is?) to make humanity realize the psychological and social consequences of technological advancements. I chose this piece because this is also the function of my own practices.

McLuhan had a different way to ask questions. Like ‘how the medium affects the person, not how people affect media’. Media can be understood in their relation to the body, private and social. (hier ben ik je even kwijt: vooral 'private and social', waar gaan die over?) Nowadays, one discovers methods. Once the method has been found, there follows a series of inventions. ‘The method of invention is simply to begin with the solution of the problem’. McLuhan turns his questions so it gives a new meaning to it. He gives a new perspective on the subject. To start with the solution is like hacking the problem. Deze laatste zin begrijp ik ook niet helemaal, ik denk dat ik begrijp waar je heen wil, maar volgens mij moet je het net iets uitbouwen

‘I predict only what has already happened. Anyone who truly perceives the present can also see the future, since all possible futures are contained in the present’. Media theory is not looking for feedback, it’s looking for feed forward. To understand media, is to understand their laws.

https://www.youtube.com/watch?v=xHL0zxxLJGk – The Medium is the message – Marshall McLuhan

'Remember Baudrillard'

Again a known philosopher this time from France, called as the ‘new McLuhan’.

Baudrillard's simulacrum theory is about the authenticity and reality of images that we think we know. What is a simulacrum? The term originally comes from the philosophy of Plato, as an indication for a false copy of reality. Baudrillard breathes new life into the concept and uses 'simulacrum' as a kind of collective noun for concepts like' character ',' copy image, concept and model. In this theory we lost human contact with the real world, because we create images by looking at the media. Based on something we create ourselves or invented ourself, like movie or media. He claimed that reality has disappeared, since everything had come to signify something else. Simulacrum had more truth than truth itself, because it is not a mirror image of reality but a model for it. The ‘knowing’ of the image is not based on our own truth, but the truth that is being created on TV. A simulacrum is a copy without an original, so it is impossible to link it to something original, something real. His strategy was to use the word simulation so often that people would get completely fed up with it- which they did. :P Evt. toelichten waarom hij dat deed (of waarom jij het hier noemd)

‘The further the global consensus extends its hegemony, the greater the risk- or fortune – of its sudden collapse.’ – Baudrillard

So it’s no surprise that I chose these two paragraphs, because they are really connected to each other. Misschien mag je die link iets meer toelichten, want misschien heb ik beide theorien niet scherp, maar ik zie 'm niet gelijk? Text and books from philosophers are an inspiration for me because they let me think, and sometimes in a different way. This ‘way’ I hold on to think also differently about my own practices. I really admire philosophers, because I could never write like that niet te snel indekken he ;-), I rather make ‘early warning systems’.

To Read books = to destroy books

Media archives grows and grows but bookshelf’s and bibliotheca’s libraries? are shrinking. In the episode of Tegenlicht ‘Digitaal geheugenverlies’ they talk about this ‘problem’. I just want to mention this because I saw a connection with the text on page two. Unfortunately its only in Dutch. Misschien goed om aan te geven wat jou er inaanspreekt. Dus waarom heb jij die aflevering afgekeken? http://tegenlicht.vpro.nl/afleveringen/2014-2015/digitaal-geheugenverlies.html