From XPUB & Lens-Based wiki

The GIF, or Graphics Interchange Format, has been around since the late 1980s, when it was created for use in early (pre-web) net platforms like Compuserve. The format gained increased importance with the emergence of the Web, and the ensuing patent controversy, led to the development of the PNG (Portable Network Graphics) format as a free software alternative. 20 years after its birth, the format has returned as a pop cultural phenomenon, linked as a popular means of posting short looping animations "image board" style to plaforms like 4chan and tumblr, used in advertising campaigns (by notably MTV), and can be linked to new online image practices like the cinemagraph.

Making GIFs