Latest revision as of 10:27, 8 April 2013

Thesis draft #2; Spam as Advertisement

Abstract

At first sight advertising and spam seem like similar forms of persuasion, to make us buy something, and their tactics are not that distinct. However there seems to be a significant difference in the way advertisement and spam are perceived. One is legitimate and can surround our visual and aural environment at any time or place, whereas spam, just as the the handle indicates, is distasteful, unsolicited, deceptive, junk that must be kept away from our eyes. Why is there such a differentiated treatment concerning spam and advertising? Where does the difference between the two lay?

MAP

What is the difference of between spam and advertising
ESSAY

* What are the characteristics of the discourse of spam?

* What are the characteristics of the discourse of advertisement?

* common to both: feedback cycles: art - advertisements; art - spam

* Can the difference lay in the fact that spam makes a minor use of the discourse of advertisement? 
** what is a minor language, according to Deleuze?
*** establishment fear minor languages: their disruptive potential
*** African-American music: Reggae and Dub as a minor language within UK and US - parallels that discrimination in the 90s towards Nigerians

@@ Line 2: / Line 2: @@
 = Abstract =
-At first sight advertising and spam seem like similar forms of persuades us to buy something. And their tactics used to persuade us in the action of buying are not that distinct. However their seems to be a significant difference in the way advertisement and spam are perceived. One is legitimate and can surround our visual and aural environment at any time or place, whereas spam, just as the handle indicates, is distasteful, unsolicited, deceptive junk, which must be kept away from our eyes. Why is there such a differentiated treatment concerning spam and advertising? Where does the difference between the two lay?<br />
+At first sight advertising and spam seem like similar forms of persuasion, to make us buy something, and their tactics are not that distinct. However there seems to be a significant difference in the way advertisement and spam are perceived. One is legitimate and can surround our visual and aural environment at any time or place, whereas spam, just as the the handle indicates, is distasteful, unsolicited, deceptive, junk that must be kept away from our eyes. Why is there such a differentiated treatment concerning spam and advertising? Where does the difference between the two lay?<br />
 <br />
 <br />
@@ Line 16: / Line 16: @@
 * What are the characteristics of the discourse of advertisement?
-* common to both: feedback cycles: art &lt;-&gt; advertisements; art &lt;-&gt; spam
+* common to both: feedback cycles: art - advertisements; art - spam
 * Can the difference lay in the fact that spam makes a minor use of the discourse of advertisement?
-** what is a minor language?
+** what is a minor language, according to Deleuze?
-*** establishment fear minor languages: they disruptive potential
+*** establishment fear minor languages: their disruptive potential
-*** African-American music: Reggae and Dub as a minor language within UK and US - parallels to Nigerian 90s
+*** African-American music: Reggae and Dub as a minor language within UK and US - parallels that discrimination in the 90s towards Nigerians
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