Creative Industries

In the 21st century, the notion of creative industries has begun to globally replace established notions of arts and culture. Yet the term has a strong 20th century legacy of the classical film, music and mass media industry. This history is by no means simply a corporate history. Artists themselves have created various industries of their own, from Oulipo's literary writing with formal constraints via the Warhol factory to Michel Gondry's Home Movie Factory. In other cases, such as Jamaican dub production, Malcolm McLaren's punk and Jess Franco's b movies, the culture industry product also became experimental. In this Thematic Seminar, we will reconstruct the discourse on creative industries from Theodor W. Adorno and Max Horkheimer up to the Dutch TopTeam Creatieve Industrie, investigate the machineries of various creative industries and experiment with our own formulas.

Schedule

Thursday, 11 April, 13-17

• Kick-off, brainstorming, planning
• Film: Banksy, title sequence for the Simpsons
• Film: Art Safari, The Contemporary Art Bubble (BBC documentary)

15-4 (Monday!)

• Morning: Sol LeWitt, Instruction-based paintings
• option: guest lecture Pawel Kruk on his modification of a Sol LeWitt

drawing, guest Skype session Stéphanie Vilayphiou on her work Sol LeWitt 2.0

• Afternoon: Reading: Nelson Goodman, The Languages of Art, on

autographic and allographic art

• Reading: Oulipo, A Primer of Potential Literature
• Homework: create a formula for one or more of your previous works;

24-4

• Morning: Review of formulas
• Afternoon: Adorno, Horkheimer, The Dialectic of Enlightenment

9-5

• Morning: Michel Gondry, You Will Like This Film Because You're In It
• Afternoon: Idea development

moving seminar to Friday, 17-5

• Morning: Policy documents TopTeam Creative Industrie
• Guest tutorial/lecture with Johannes Kreidler (composer) on his

composition "Outsourcing", "Charts Music" and his work with Microsoft Songsmith

• Afternoon: Idea development/individual tutorials

29-5 (Wednesday!)

• Preassessment of projects

14-6 (Friday!)

• Progress report

20-6

• Last-minute bugfixing of projects

22-6 (Saturday!)

• Creative Industries at WORM