Writing Assignment 1 Steve Rushton

Flusser

Flusser's argument lies in the basis of the interpretation of human experience through epochs based around technological innovations. The 'pre-history' period relates to the time before the discovery of writing. The 'History' period starts with writing, as we are then able to parse our thoughts into the written word, changing from an oral tradition (feedback loop) to a linear model where events based on causality structure the interpretation of the passage of time. Currently, the technological innovations of the present have placed human experience into a new epoch, a non-linear representation of data that articulates our thought processes.

This new epoch represents an opportunity for a new philosophy images, a departure from Platonic thought that distrusted the image as a simulation of thought – a now outdated principle given that the digital now represents models and projections and thereby extensions of our thought processes. The written word has become outdated in the sense that it is not complex enough to represent contemporary ideas. New codes (in the sense of the written word being a code) are being developed to represent this new paradigm. Furthermore, the implicit causality of language has also become redundant, where the data epoch allows for a rhizomatic