User:Lieven Van Speybroeck/Reading/Theory/Fernback The Individual within the Collective

Notes on Jan Fernback's The Individual within the Collective

1. Central questions:
   • How is collectivity in cyberspace jusxtaposed against individuality?
   • How is cyberspace used as a public space and what does this mean for the collectivity?
   • How are anarchy and dissent dealt with among the collectivity of computer-mediated communication (CMC) users?
2. On (cyber)space:
   • [...] space is not matter, but a set of culturally bound relations as well as an empirical construction. Urry (1985)
   • The development of electronic communication technologies has abrogated space and time such that we live in a boundless "global village" with "no sense of place". (~McLucah & Meyrowitz)

   -> widespread use of CMC made re-examination of our concept of space necessary.

   • Cyberspace is popular culture: a pixelated mirror of everyday life and all it's 'features'
   • CMC as an example of
3. Users as consumers:
   • Our participation in public life has been reduced to our media consumption
   • Television as the main tool for mediaconsumption (passive consumption)
4. Openness of cyberspace: only rules are social propriety and "netiquette"

   -> Flaming and virtual harassment ("dark side of CMC")

   • Nature and limits of public space ~ seventeeth-century coffee houses of Britain/salons Paris/...
   • Cyberspace offers a surrogate for an authentic socially democratic public realm that in the 'real' world exists nowhere
   • Cyberspace is both public and private
5. The term 'community':
   • Both material and symbolic dimensions
   • Notion of community us dynamic and evolves as society evolves
   • Rheingold (1993): Virtual communities as social aggregations that emerge when people carry on discussions

   - long enough

   - with sufficient feeling

   - to form personal relationships

   • Ideologically cyberspace communities offer a platform for free speech, individualism, equality and open access
   • Volatility of virtual 'membership' to communities: log on, log off
6. Collective versus individual
   • Some negative viewpoints:

   Sennet: community as a form of destructive gemeinschaft, where emotional relations between people take precedence over collective action.

   Dewey: absence of individuality that can operate within the community. The individual's full potential cannot be realized without the context of the community to guide it.

   Etzioni, Tipton, Bellah a.o.: individuals can subvert hyper-individualistic, selfish tendencies in favor of realizing the benefits acting responsably within a moralistic, transcendent order.

   Jones: no one medium/technology has been able to provide crucial elements as empowerment, political action, moral, social order..., in combination.

   • -> communities of interest as aggregations of self-interested, self-seeking individuals who join together to augment individual good: communities degenerate into lifestyle enclaves
   • -> the paradox of meaning in community