Irma's essay : Formula of credibility: Difference between revisions
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<big>'''Formula of credibility'''</big> | |||
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==Introduction== | ==Introduction== | ||
In this essay, I would like to research how communication strategies could be used to increase the credibility of the information that is being presented. Hereby I would like to compare if there are similarities between the propaganda model of Noam Chomsky on mass media in comparison with the advertisement strategies of Sigmund Freud's nephew Edward L. Bernays. After analyzing these media based communication forms, I would like to compare the outcome with researched done within the subject of placebo. | In this essay, I would like to research how communication strategies could be used to increase the credibility of the information that is being presented. Hereby I would like to compare if there are similarities between the propaganda model of Noam Chomsky on mass media in comparison with the advertisement strategies of Sigmund Freud's nephew Edward L. Bernays. After analyzing these media based communication forms, I would like to compare the outcome with researched done within the subject of placebo. | ||
Revision as of 22:16, 15 November 2016
Formula of credibility
Introduction
In this essay, I would like to research how communication strategies could be used to increase the credibility of the information that is being presented. Hereby I would like to compare if there are similarities between the propaganda model of Noam Chomsky on mass media in comparison with the advertisement strategies of Sigmund Freud's nephew Edward L. Bernays. After analyzing these media based communication forms, I would like to compare the outcome with researched done within the subject of placebo.
(Question : Is this third comparison to much for this first essay?)
Noam Chomsky
The Propaganda model is written by Edward S. Hermans and Noam Chomsky based first presented in their 1988 book Manufacturing Consent: The Political Economy of the Mass Media.