User:Jules/metaphorsinternet

"How do you explain the Internet when you cannot see and touch it?"

"Information is fairly formless, so almost everything we do online we do with some kind of metaphor," —Judith Donat

“The people who get to impose their metaphors on the culture get to define what we consider to be true.” —Lakoff and Johnson

“The metaphors that are used to study an emerging technology usually end up influencing the shape it takes” —Sawhney, 1996

“The initial metaphors basically function as provisional hypotheses which can be held only as long as the facts permit” —Sawhney, 1996

"metaphors “create a 'stereoscopic' vision which allows for simultaneous viewing of an idea from two or more points of view” —Sawhney, 1996

“The cloud's main usefulness lies in its vagueness” —Gibson, 1999

Over the last year, Manetta and I discovered that we both shared an interest for Metaphors applied to the Internet. We realised at the time that everything that we try to talk about when it comes to our online activities, is constantly mediated by metaphors to make these experiences tangible.

WHY?

<to be revealed...>

EXAMPLES

VISUAL LANGUAGE

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ADVERTS

• 1994, Network MCI
  

_{"There will be....a road.
It will not connect two points...it will connect ALL points.
Its speed limit will be....the speed of light.
It will not go from here to there....(there WILL BE NO MORE THERE)
There will be no more there...we will all, only, be here..."}

• 2002, BT Broadband
  

_{The internet bursts out of a broadband pipe and invades an ordinary street in London}

• 2014, Western Digital
  

_{WD created a better cloud for a reason and that reason is personal.
So now you can access everything you save from anywhere you are with the cloud we created only for you.
Introducing my cloud, finally a cloud of your own}

• Mooooaaar adverts @Youtube...
  

https://youtu.be/nJhRPBJPoO0?list=PLvTBJ_IOY6R6-kK5JHqDP8V79LscAMvEs

MOVIES

• Hackers, 1995
  

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• Johnny Mnemonic, 1995
  

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• The Matrix, 1999
  

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VVORK

Tools and process

• Etherpad for sharing notes and comments:
  

https://juhles.titanpad.com/19
_{This one has been the very first one we used}
http://pzwart1.wdka.hro.nl/pad/p/meta-metaphors
_{Going through Martin Dodge's chapter on invisible infrastructures}

• Ethercalc?
  

https://www.ethercalc.org/dx3lse6y7s
_{Actually not so easy to use...}

• Git
  

jules@pzwart1.wdka.hro.nl:git/meta-metaphors.git
_{Where we dump all the goodness}

RELATED NOTES

<sup>- Nunes Mark, Jean Baudrillard in cyberspace, Internet, virtuality and post-modernity, 1995
http://pzwiki.wdka.nl/mediadesign/User:Jules/baudrillardincyberspace
- Imagining Internet Infrastructures: Spatial Metaphors and Scientific Inscription, Martin Dodge, 2008
http://pzwiki.wdka.nl/mediadesign/User:Jules/imagininginfrastructures</sup>

REFERENCES

<sup>- A history of metaphors for the internet - "The internet is like a..."
http://www.theverge.com/2014/8/20/6046003/a-history-of-metaphors-for-the-internet, , 2014
- Data is the New “___” - Sara M. Watson on the Industrial Metaphors of Big Data, Sara M. Watson, 2015
http://dismagazine.com/discussion/73298/sara-m-watson-metaphors-of-big-data/
- SURFING, DROWNING, DIVING - A brief history of inventing New Media, Rex Sorgatz, 2014
https://medium.com/message/surfing-drowning-diving-122612314fa8
- Imagining Internet Infrastructures: Spatial Metaphors and Scientific Inscription, Martin Dodge, 2008
http://personalpages.manchester.ac.uk/staff/m.dodge/thesis/chap_4.pdf
- Apple's iOS 7 Redefines Industrial Design Through "Evil" Skeuomorphism, Austin Carr, 2013
http://www.fastcodesign.com/3017236/apples-ios-7-redefines-industrial-design-through-evil-skeuomorphism
- The Myth of Metaphor, Alan Cooper, 1995
https://tafein2009.files.wordpress.com/2009/09/the-myth-of-metaphor.pdf
- Danger! Metaphors at Work in Economics, Geophysiology, and the Internet, Sally Wyatt, 2004
http://www.exeter.ac.uk/media/universityofexeter/internationalexeter/documents/iss/Wyatt_danger-metaphors_%283%29.pdf
- Transcoding the Digital, How Metaphors Matter in New Media, Marianne van den Boomen, 2014
http://networkcultures.org/wp-content/uploads/2014/02/TOD14-binnenwerk-def-PDF.pdf</sup>