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This model is also known as the Golden Circle concept, originally coined by Simon Sinek, leadership expert and author of the classic “Start With Why,”. The Golden Circle theory argues that many of today's most successful companies think beyond the practical, rational benefits of the products and services they offer. | |||
[[File:Whw-model.jpg|thumb|right|The Golden Circle. Credits: mediatemple.net]] | |||
[https://mediatemple.net/blog/wp-content/uploads/2014/03/sinek-golden-circle-e1378664887408.jpg Source] | |||
Revision as of 19:19, 16 April 2023
This model is also known as the Golden Circle concept, originally coined by Simon Sinek, leadership expert and author of the classic “Start With Why,”. The Golden Circle theory argues that many of today's most successful companies think beyond the practical, rational benefits of the products and services they offer.
