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Why-How-What Model: This model is also known as the Golden Circle concept, originally coined by Simon Sinek, leadership expert and author of the classic “Start With Why,”. The Golden Circle theory argues that many of today's most successful companies think beyond the practical, rational benefits of the products and services they offer. [https://mediatemple.net/blog/wp-content/uploads/2014/03/sinek-golden-circle-e1378664887408.jpg Image Source] | Why-How-What Model: This model is also known as the Golden Circle concept, originally coined by Simon Sinek, leadership expert and author of the classic “Start With Why,”. The Golden Circle theory argues that many of today's most successful companies think beyond the practical, rational benefits of the products and services they offer. [https://mediatemple.net/blog/wp-content/uploads/2014/03/sinek-golden-circle-e1378664887408.jpg Image Source] | ||
I have been implementing it in my work along with two other models. [https://en.wikipedia.org/wiki/AIDA_(marketing) AIDA] and HHH | I have been implementing it in my work along with two other models. [https://en.wikipedia.org/wiki/AIDA_(marketing) AIDA] and [https://www.linkedin.com/pulse/content-strategy-hero-hub-hygiene-vs-pow-push-pull-lane-anderson/ HHH Model]. | ||
[[File:Whw-model.jpg|thumb|riht|The Golden Circle. Credits: mediatemple.net]] | [[File:Whw-model.jpg|thumb|riht|The Golden Circle. Credits: mediatemple.net]] | ||
Latest revision as of 11:46, 13 July 2023
Why-How-What Model: This model is also known as the Golden Circle concept, originally coined by Simon Sinek, leadership expert and author of the classic “Start With Why,”. The Golden Circle theory argues that many of today's most successful companies think beyond the practical, rational benefits of the products and services they offer. Image Source
I have been implementing it in my work along with two other models. AIDA and HHH Model.
