User:Nicole Hametner/Trimester3

Nicole Hametner, Trimester 3, 2013 

Thematic Project - Creative Industries

CQ7 Creative Ability Test (Michaela Lakova & Nicole Hametner)

Artist statement:
In the field of entertainment the production is often outsourced to cheap labour, whereas the creative part of the designer is honored. While reflecting on mechanism of the creative industry, two sides emerged with a strong ambiguity. This is why we want to question the definition of the creative part on the one hand and the role of the worker on the other hand. An interactive video installation provides a survey where the spectator can run through 10 questions with 4 proposed answers. As foundation serve different examples of job interviews for companies in the creative industry. The result expresses in percentage to what extend the respondent fits into the profile of either the creative or the worker. He then receives his test result as a badge to present afterwards in the exhibition space, with the aim to initiate a discussion about his achieved level and to reflect about the meaning of the two categories, where they distinguish from each other and where they might at the end not differ at all.

This work was made in the context of the thematic project Creative Industries. For the connecting link between the individual works in the final collective show, the group decided to create a start up event, where each of the participants presents its project as a business proposal. For this reason we had to adapt our initial artist statement into a creative business idea and transformed it into a new company statement:

Discover your potential and be part of the creative workforce of tomorrow!
CQ7 Creative Ability Test allows job hunters to check their potential to work in the creative industry. We use big data and predictive analytics to improve workforce quality, productivity and profitability, by connecting qualified employees with employers. We are an independent research group of data analysts using profiling technology. With the CQ7 Creative Ability Test we offer a survey that allows individual job hunters to check their potential to work in the creative industry. The respondent cannot fail or pass the test, the result rather represents his potential expressed in a numerical form of his achieved level. It is then the company that decides to what degree creativity is demanded for their working procedures. In addition to this individual outcome, the collected data are used for statistic evaluation, which serves as guideline for companies working in the field. We use big data and predictive analytics to improve workforce quality, productivity and profitability, by connecting qualified employees with employers. During the event we offer a free trial version in form of an interactive installation to allow the audience to be part of the procedure. The respondent receives his test result as a badge to present afterwards in the exhibition space, with the aim to initiate a discussion about his achieved level. Our staff members are present during the day and provide assistance for the participants as well as for any further questions from the public.

The creative business ideas were introduced the evening before the start up camp during a Pecha Kucha event. The format of this presentation was simple: the participants had two and a half minutes with 10 slides 15 seconds each to present their product. www.startupcampl.nl

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