Creative Industries

In the 21st century, the notion of creative industries has begun to globally replace established notions of arts and culture. Yet the term has a strong 20th century legacy of the classical film, music and mass media industry. This history is by no means simply a corporate history. Artists themselves have created various industries of their own, from Oulipo's literary writing with formal constraints via the Warhol factory to Michel Gondry's Home Movie Factory. In other cases, such as Jamaican dub production, Malcolm McLaren's punk and Jess Franco's b movies, the culture industry product also became experimental. In this Thematic Seminar, we will reconstruct the discourse on creative industries from Theodor W. Adorno and Max Horkheimer up to the Dutch TopTeam Creatieve Industrie, investigate the machineries of various creative industries and experiment with our own formulas.

Schedule

Thursday, 11 April, 13-17

• Kick-off, brainstorming, planning
• Film: Banksy, title sequence for the Simpsons
• Film: Art Safari, The Contemporary Art Bubble (BBC documentary)

15-4 (Monday!)

• Morning: Sol LeWitt, Instruction-based paintings
• option: guest lecture Pawel Kruk on his modification of a Sol LeWitt

drawing, guest Skype session Stéphanie Vilayphiou on her work Sol LeWitt 2.0

• Afternoon: Reading: Nelson Goodman, The Languages of Art, on

autographic and allographic art

• Reading: Oulipo (rule-based writing), A Primer of Potential Literature
• Homework: create a formula for one or more of your previous works;

24-4

• Morning: Review of formulas - UPLOAD HERE
• Michel Gondry, You'll Like This Film Because You're In It (book)
• Michel Gondry, Be Kind Rewind (film)

8-5 (Wednesday!)

• Morning: Conditional Design (to be confirmed)
• Afternoon: Idea development
• Optional: Chuck Kleinhans, Creative Industries

moving seminar to Friday, 17-5, 14-20:00

• Adorno/Horkheimer, Dialectics of Enlightenment
• Guest tutorial/lecture with Johannes Kreidler (composer) on his

composition "Outsourcing", "Charts Music" and his work with Microsoft Songsmith

29-5 (Wednesday!)

• Preassessment of projects

14-6 (Friday!)

• Progress report

20-6

• Last-minute bugfixing of projects

22-6 (Saturday!)

• Creative Industries at WORM

Links and gems

• Pascal Gielen, The murmuring of the artistic multitude: global art, memory and post-Fordism

Chapter 1: Art and Post-Fordism --> coming soon as pdf!

• Michael Hardt and Antonio Negris 'bible' Empire:

https://en.wikipedia.org/wiki/Empire_%28book%29 (link for full text pdf embedded in bottom)

Particularly chapter 3, Passages of Produciton, is relevant for the course

• Wikipedia-entry on Precarity:

http://en.wikipedia.org/wiki/Precarity

• Conditional Design Manifesto:

http://conditionaldesign.org/manifesto/

• From Conditional Design / Studio Moniker:

http://donottouch.org/

• Chuck Kleinhans - Creative industries, neoliberal fantasies and teh cold hard facts of global recession: some basic lessons:

http://www.ejumpcut.org/archive/jc53.2011/kleinhans-creatIndus/

• To Larry from Justin Kemp:

• A short (danish) article on the 'Painting Factory' - please bear with google translate. Read it here: 'Malerifabrikken'