User:Ssstephen/Reading/tangibletools

I follow an intuition that misunderstandings of what graphic design is come from the ways it is practices, on computers, with computers and for a computer based existence

What does misunderstanding mean in this context? I guess im interested in these other versions of what graphic design means and where they come from.

efficiency and efficacy... efficiency being an avoidance of waste, efficacy being the ability to produce a desired effect