User:Ssstephen/Reading/Propagandatwo
Read as part of DRUG.
| Dimension | Internet |
|---|---|
| Size, Ownership, Profit Orientation | Concentrated social media markets, concentrated ownership, intransparent and secret algorithms that determine the priorities of how results and news are presented |
| Advertising | Transnational corporations are able to confront users with targeted ads and content;
Native online advertising and branded online content threaten news-media’s-independence; The online advertising-user-spiral increases social media’s power in advertising and as news media and advances monopoly tendencies in the online economy; On social media, users’ digital labour produces a data commodity and is exploited by the platforms in order to sell targeted ad spaces |
| Sourcing | Traditional news organisations are powerful actors in online news;
Online attention as commodity manipulates political communication; Corporations and entertainment dominate social media attention; Political bots distort the political public sphere |
| Flak, Mediated Lobbying | Bots and other tools for automated lobbying;
Social media use by politicians, parties, movements; Online hate speech |
| Ideologies | Ideologies of the internet;
Ideologies on the internet and user-generated ideologies; Algorithmic amplification of online ideologies |
Heretic
A person holding an opinion at odds with what is generally accepted.
This article to me seems to be exaggerating the contrast between 20th century media (newspaper, tv, radio, cinema) and 21st century social media (GAFAM). While the similarities are definitely worth checking before you wrecking, I think a wider context is helpful; from other advertising and propaganda platforms (athletes bodies, city walls, elections, protests, family dinner, conversations over cocktails) and also from the cultural differences between 20th and 21st century (different roles of state and corporation, new types of political structure, different balances in global politics). We talked about the telecom infrastructure that underlies all of this; a site of power but also one of less-constructed mediation, so a good place to attempt to reclaim, while being careful not to lose what we've learnt from the existing layers of systems built on them.