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Human Knowledge according to Google

A perspective, a point of view, an interpretation on the archive does not only resides in the choice of documents –what to include or not–, but it's already developed when the categories and the structure of the archive itself are defined.

Aim: Highlighting meaning derived from the structure, not from the contents of the archive/database.


Google's mission: Organize the world’s information and make it universally accessible and useful.

In which way is Google organizing world's information? Is there a place in which one can access the system?

As regards the search engine the process is not completely transparent, but one can have access and even structure his/her own categories for adverts.

DavePortraitSmall.JPGYour categories.png
An example of categories guessed by Google for an 25 years old Irish good lad.

One can add categories and remove them. Google also tries to guess gender and age.

Counterinformative, paranoid alert: As a result Google is not only organizing world's information but also users by interests and search history.

Interesting examples of categories:

Categories1.png Categories2.png Categories3.png Categories4.png Categories5.png

List of all the categories

What is missing? For instance Pornography, Feminism, Activism

More info on interest based ads:

"Meet Mary

Mary's favorite hobby is gardening. With Google's interest-based advertising technology, Mary will see more relevant gardening ads because she visits many gardening websites. Here's how that works:

  • When Mary visits websites and watches videos in the Google Display Network or other partner sites, Google stores a number in her browser (using a "cookie") to remember her visits. That number could look like this: 114411.
  • Because many of the websites that Mary visits are related to gardening, Google puts her number (114411) in the "gardening enthusiast" interest category. Similarly, if those sites have a majority of female visitors (based on aggregated survey data on site visitation), her number (114411) may be added to the 'female' inferred demographic category.
  • As a result, Google may show Mary more ads that are relevant to gardening enthusiasts and women as she browses websites that are part of the Google Display Network or partner sites."

"The AdChoices icon appears on sites that use Google's AdSense program to show ads. While Google often shows you ads based on the content of the page you are viewing, we also show some ads based on the types of websites you visit, view, or where you interact with an ad or other Google product supported by Google's advertising services. In doing this, Google doesn't know your name or any other personal information about you. Google simply recognizes the number stored in your browser on the DoubleClick cookie, and shows ads related to the interest and inferred demographic categories associated with that cookie. It's our goal to make these ads as relevant and useful as possible for you. Google doesn't create categories, or show ads, based on sensitive topics such as race, religion, sexual orientation, or health."

Where to go from here

a few ideas:

  • make a world map with the localities that are in google ads' categories
  • limit the search engine to the categories
  • develop a sort of atlas (mnemosyne) with a picture taken from google search per each category


Re-Organize World's Information according to Google Ads Categories


Some references