User:Manetta/metaphors-at-the-internet/reference-vanderboomen

Transcoding the Digital, How Metaphors Matter in New Media - Marianne van den Boomen (2014)

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introduction: metaphor, meaning, and code

The important point to note here is that the very way of defining problems and imagining possible solutions is channeled by the manner in which digital code is represented to us. This is the case not only at the level of the user interface, but also in social discourse.

If metaphors structurally encapsulate digital practices, we may wonder what they exactly do to our understanding of digital code, and what this means for digital code’s far reaching implications for culture and society.

What you see, is what you get, which suggests that, that is all there is to get. The machinery gets reduced to the screen, or better, to the representations on the screen.

In the name of user-friendliness, the user is actually deterred from knowledge and access to the inner workings of the machine and its software.

discourse of immediacy: the desire for an instant result, as effortlessly as possible

forgetting software
→ forget about hardware & software, when it just works