User:Emily/Thematic Project/Trimester 03/01

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Brainstorming and Collective visual mapping
collective notions... Encyclopedia Media Object.JPG



archive, naming things,

modern notion:

dataset --> neutral way of ordering
the alphabetical ordering comes from Diderot & Jean le Rond d'Alembert, 18th century
connected to the enlightment movement in France
take the power from authorities and give the knowledge to the people
'god' is on the same level as 'plants'


encyclopedia's were authorized by the church or monarchy
the encyclopedia was strongly structured in hierarchies(hierarchy of knowledge)
also in the university: demons and angels were part of science

[film maybe watch later] prosperus?, a adaptation of Shakespeare's The Tempest from begin 1990s produced by Keith Griffins?


drawing a line around things
example: house & tree


possibility to name something?
florian: is an object something concrete?
solange: is there such a thing as a digital object?
thomas: a digital object is an object within an object?
i see a digital object as a concept.
julie: object can be identified + isolated
ruben: can anger be an object?
maybe anger is a state?
florian: object vs atribute?
also object in grammer, also something not physical
florian: maybe we can name a few area's where objects are used
computers & programming
fine art & sculpture
objectivication, example: commodity
economics, a currency, an object of exchange
media objects
object of desire
objection --> to disagree
florian: you can question if the division between object/subject is something that is typically for our culture
florian: example of Freud, when he talks about the 'it', the unconsious, a voice that is not a subject of control. This was first step of seeing the human being as being that is in control of itself.
florian: making an object an subject --> if you can program humans, you can also program machines to act like human --> behaviorism
florian: if you are a Marxist --> humans are objectivied in all ways
classical materialism --> you can turn everything into a commodity. That's why Marxism calls itself as materialism.
florian: the word "object" is present in all native languages here? It's a latin word.
yuzhen: in chinese 'object' means object, but also 'east' and 'west'东西(物件)
also because it's used to name a group of things
more used in the context of commodities
there is a word for 'subject' but this word is different, although the second part of the word sounds the same (主体,客体) (主观,客观)
julie: 'object' & being subject of something
florian: Latin -->
ob = against
jakere = to throw something
so, objection is literally: i throw something towards you
florian: subject and object have a mutual relation
the definition of 'object' is subjective
joana: is the opposite of 'object' maybe 'nothingness'
manetta: what about a 'hole' then for example, can you call that an object?
joana: it's only present as a negative of something that is positive
ruben: deep learning and learning concepts
florian: what about the word 'modeling'
related to AI, you can't have a machine understanding a human, without having the computer understanding a bit of the world
ruben: in deep learning it does not need to understand that on before hand, but it learns it along the way
florian: we make links to physical experiences. What about imaginary objects?
benjamin li: if someone passes away, that person is still there for me. I wrote down: translation from thoughts to matter. Then ruben said it could be also turned around: matter to thoughts.
florian: what about fairytails? example: piece of clothing that has magical properties. Would we say that these are not objects at all?
somehow maybe it is related to something that has a name?
which makes it possible to point at.
florian: example of the heart, as a love symbol, maybe more present than the association to a physicial organ
julie: are we looking for a proof of existence?
benjamin li: because i can't think of an object that does not exist yet
florian: what about the McGuffin(?) effect?
thomas: example of briefcase in Pulp Fiction
florian: object as empty signifier
object defined through its use
for joana:
gerard richter, painter
thomas ruff, photographer
made blurred work


florian: two uses of medium in art education:
traditional use of medium in art schools: sound, wood, ceramics.
from media studies: ... container
ruben: statistical medium / average
florian: in latin --> medium = middle
cihad: medium format in photography
'medium' in native speaker english
means of production, a middle to create something
medium as container (?)
ruben: the medium is in the middle between you and other party
the mediator (also present in economics for example)
yuzhen: medium is related to mass-media, and news-media
florian: --> "the media"
media studies:
news media, the media
piet zwart media:
- not designing with media--> as in designing templates for example
- but designing media...--> phylosophical approach and rethink media --> invent new ways for communication --> can also be not technical
ruben: each medium is a technology
florian: medium / media are words that are almost not used in non-european languages
only appears after 1960s, after McLuhan
something from cybernetics
as the notion of 'environment' is media ecology
other words are used for that: artistic material
florian: weird situation that everybody acknowledge that it is important nowadays, but a lot of people found it hard to define
what is the difference between a tool and a medium?
example: language
- is sound a medium?
- is speech a medium?
- is light a medium?
there is no strict answer (!)
from media studies perception:
--> no not film is a medium, but celluloid is the medium
from scientific perception:
no not light is the medium, but particles that transmit the light

Reading List and assignment:

What is an object
Martin Heidegger, The Thing, 1935/1962 in: Fiona Candlin and Raiford Guins, The object Reader, Routledge, 2009, 113-123
What is an a medium
What is an encyclopedia