INTRODUCTION: CAPTUREING WEB 2.0 BEFORE ITS DISAPPEARANCE
- once the internet changed the world; now the world is changing the internet.
- internet's mainstreaming is well and truly over
- participatory crows in a situation full of tension and conflict
- privacy violations
- Net neutrality and Wikileaks --> friction-free days of "multi-stakeholder" governance(NGOs, WSIS) are now over
- collaping liberatarian consensus model
- Internet regulators --> defense mode
- the notion of the internet as an excdeptional, unregulated sphere evaporates
- a distributed (many to many) communication --> overcome the aymmetries of top-down broadcast media and even representative democracy itself
- at first, internet appeared to solve many of the long-standing shortcomings of the old "public sphere"
- citizen journalism - for critical imagination
- online petitions?decision making
- detached engagement --> Jodi Dean argues that a new form of "communicative capitalism" has emerged, where discourse proliferates but is completely devoid of genuine political potency
- echo chambers-->group of like-minded individuals, consciously or not, avoid debate with their cultural or political adversaries
- society has now caught up with the internet and disrupted the techno dreams of cyberspace as a parallel virtual reality
- technology culture is heading: increasingly, it's about everthing
- the internet as a project with a distinct set of protocols separate from our daily lives, with their existing conflicts and ambivalent circumstances, has lost its sense and purpose
- new media continue to clash with existing social and political structures, ??as corporations and traditional knowledge institutions face the disruptive implications of networking??
- we need to investigate that slippery nexus between the internet's reinforcement of existing power structures, and parallel - and increasingly interpenetrating - worlds where control is diffused
A Brief History of Web 2.0
- Sociality is the capacity of being several things at once --G.H.Mead
- Enron-WorldCom drama -- focus shit from e-commerce and quick and greedy IPOs(flotation on the stock market), towards a more "participatory cuture"(Jenkins) in which users (also called prosumers), and not venture capitalists or bankers, had the final say.
- "free and open" business model ... bought by larger players such as Yahoo and Newscorp
- The unimpeachable attitude fo the past had to be repackaged
- two projects: the vital energy of the seach start-up Google and the rapidlly emerging blog scene
- it is easy to use
- it facilitates sociality
- it provides users with free publishing and production plateforms
- profiting from free user-generated contentx
- companies no longer profit at the level of production, but instead thorugh the control of distribution channels, and users do not immediately realize how their free labor and online socializing is being monetized by Apple, Amazon, eBay, and Google.
- the internect can be "secondary" and dominant at the same time: whirlpool dialectics
- These days the social is a feature
- It is no longer a problem(as in the nineteenth and twentieth centuries when the Social Problem predominated)
- In the long post-war era from 1945 to 1989 the social became neutralized
- For the twentyfirst century it returns as a special effect of technological procedures, written into protocols and distinct from the community
- citizen as user