User:Dennis van Vreden/description

For my BA I had two graduation projects, an individual concept and an assigned project. I will describe the second. It is a visual identity for the Randstad area of the Netherlands as a contender to be Europe's Cultural Capital for 2018. It consist of several poster, letterheads, business cards and also visualizations of what the buildings and lighting would be like in lectures or exhibitions as well as designs for cars and trucks.

The concept for the identity was inspired by the amount of different cultures that exist within the Randstad area. I took a two portraits of a typical Dutch man and a woman of Turkish original heritage and used them as the base of my poster. Stylizing them to colorful icons and for each subject, film, architecture, dance, fashion and art I placed a different over the portrait and let the form connect with the portrait. For example the woman's portrait has a burka so I placed Vermeer's Girl with the Pearl Earring on top. As a top layer, in the center, you would find all the information as the logo, date, event, and location as well as an internet link.