User:Demet Adiguzel / ‘I'M AS MAD AS HELL, AND I'M NOT GOING TO TAKE THIS ANYMORE!’
‘I'M AS MAD AS HELL, AND I'M NOT GOING TO TAKE THIS ANYMORE!’
Abstract
The system is so corrupted that even it raises mothers with complexes and dedicated to ruin their children’s life by dressing them like little prostitutes and entering them to beauty pageants, it does not even realize how abusing it is for a mind that young to capture the power of ‘the gaze’ and what that might mean.
It might mean that being looked at has the most importance; it is the meaning of the life itself. So they learn the need to be looked at.
And the hungry corruption feeds itself by millions spent on clothes we don’t need; pours our savings on cosmetic surgeries to look like Angelina Jolie, eye creams that ‘graft’ youth, the ‘ultimate’ mascaras to extend our eyelashes to the stars.
But how do we know we achieve the beauty by these, how do we know what is beautiful? And why, why can’t we embrace our age with all the wrinkles, gray hair and inability to lose weight quickly? Why aging is so ugly that we need ‘anti-aging’? And what is waiting for us in the future if we keep this way?
Introduction
I don’t know how to say it without sounding feminist. I don’t know how to show it without stating the obvious, the obvious truth that we all got accustomed to. I only know there is something really wrong about this system we live in. And it pisses me off.
For thirty years, media have been taken to task for reproducing and reinforcing stereotyped images of women. Yet unfair representations of women in media still prevail worldwide. Sex stereotyping has been so deeply ingrained, even glorified, that the women themselves have become desensitized to their own inferior portrayal. The prospects appear even gloomier as the globalization of media progresses. (Kyung-Ja Lee, 2000, p. 86)
It’s been eleven years since these sentences were published. Within these eleven years the world witnessed life-altering events, crises, political games (as always). The word ‘terrorism’ took its common place as a scare tactic, altered our freedom as individuals, called his brother ‘financial crisis’ and built a wonderful global prison to live in.
My aim is not to speculate about the monetary and political system but to refer to how our everyday lives are shaped by its most efficient tool : the media.
The world is spinning around the transactions with money; selling, buying, consuming.
Advertising as a medium is dedicated to convince people that they ‘need’ things constantly. In order to succeed in this false appeal, first it makes people believe that they lack something or they are incomplete or flawed. So there are thousands of signs it puts around us to suggest that it can complete what is missing. It surrounds us with the idea that it has the cure for our problems – artificial problems that were put to blind us from the fact that we are being slaved rather than managed.
They make inevitable and natural facts like aging look like a defect so that they can suggest that they have the cure for it. Make the whole environment occupied with it so no one can wake up.
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(TO BE CONTINUED)
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