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Animals that Belong to the Emperor
Failing universal classification schemes from Aristotle to the Semantic Web
Quaero Forum, Maastricht
Florian Cramer 2007 The weapon with which state-subsidized European search technology projects allegedly intend to beat Google is semantic information processing This vision is twofold, involving a number of classic holy grails of computer science:
1. to provide search on the basis of Semantic Web meta tags, 2. to have software recognize the contents of web pages in order to automatically apply those tags.
Theseus project
Founded and pursued by Tim Berners-Lee, the original architect of the World Wide Web, the "Semantic Web" is a term and project that is not only prone to major confusion, but also emblematic of how the alienation between engineering and humanities goes both ways: shockingly naive and simplistic understandings of cultural concepts among the former, and a complete misunderstanding of the "Semantic Web" among the latter because its terminology of "semantics" and "ontologies" is plainly weird or mystifying outside computer science. Natural language question parsing indeed is another holy grail of Artificial Intelligence research, parodied by Weizenbaum's "Eliza", and tried by Web search engines from "Ask Jeeves" - which renamed itself Ask.com after deemphasizing its original concept - to "Powerset", recently brought up by Geert Lovink on the Nettime mailing list TIM B.LEE-> he conceives of the Semantic Web as a universal, unified markup or "meta tagging" system: "Instead of asking machines to understand people's language, it involves asking people to make the extra effort".
The Semantic Web promises to overcome folksonomies with one, unified and standardized keyword tagging system that can applied to anything. In other words, it is a universal classificatory description system and grand unified hierarchical meta tag tree. In line with computer science terminology, but sounding mysterious and idiosyncratic anyone else, Berners-Lee calls this classificatory system an "ontology", making the project particularly confusing for people with backgrounds in philosophy and humanities - because what he and computer science call "ontology" is, outside such jargon and in a more common sense language, not an ontology, but a cosmology.
Just as cosmologies are by no means new, so are universal classification and tagging systems of all things in the world.
Medieval and Renaissance classificatory cosmologies could only work on
the basis of a stable assumption of what the world is and how it is
structured: for example, by the four directions, the four seasons, the
four temperaments
Borges' "Ficciones".
On a more practical (but nonetheless cultural) level, the Semantic Web relies on a clean room illusion of a culture where semantic tags wouldn't simply be used for spamming and search engine manipulation which are already common enough for Google and other search engines to ignore meta tags embedded into web pages.
"I have registered the arbitrarities of Wilkins, [and] of the unknown (or false) Chinese encyclopaedia writer [...]; it is clear that there is no classification of the Universe not being arbitrary and full of conjectures. The reason for this is very simple: we do not know what thing the universe is