The Best Interface Is No Interface - Golden Krishna
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Notes
"Screen Obsessed Approach to Design"
« I know. UI and UX are just acronyms (not even good ones) for “user interface” and “user experience.” And the hiring managers who listed them probably have good intentions. But blurring the two disciplines upon hiring designers has played an important role in our approach to creating technological experiences. It likely lies near the root of the commonly pervasive and disturbingly screen-obsessed approach to design. The result is that much of our lives today is dominated by digital interfaces asking us to tap, touch, swipe, click, and hover because that’s what people were hired to create.
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UI vs UX
« But when you specifically hire someone to generate UI, you won’t get new, innovative solutions. You’ll get more UI, not better UX.
This is UI:
Navigation, subnavigation, menus, drop-downs, buttons, links, windows, rounded corners, shadowing, error messages, alerts, updates, checkboxes, password fields, search fields, text inputs, radio selections, text areas, hover states, selection states, pressed states, tooltips, banner ads, embedded videos, swipe animations, scrolling, clicking, iconography, colors, lists, slideshows, alt text, badges, notifications, gradients, pop-ups, carousels, OK/Cancel, etc. etc. etc.
This is UX:
People, happiness, solving problems, understanding needs, love, efficiency, entertainment, pleasure, delight, smiles, soul, warmth, personality, joy, satisfaction, gratification, elation, exhilaration, bliss, euphoria, convenience, enchantment, magic, productivity, effectiveness, etc. etc. etc.
Somewhere along the way, we confused the two. And instead of pursuing the best, most creative, inventive, and useful ways to solve a problem, we started solving problems with screens because that was our job description. »