DarkSideOfGoogle

Cost per Click (CPC) and Cost per M... (CPM) are two models to make money out of free. The CPM model crashed in 2000 with the DotCom boom and came back with Google AdSense which is about brand marketing there where the people are who may have interest in your brand and services >>> all around 13 - 15

"organisation of the labour force" >>> 15

"search returns will change according to surfing behaviour" note *N6 >>> 42

First mentioning of tracking >>> 46

Public statistics are important in the ranking?! >>> 47

Tracking users as an essential part of speeding up the internet searches >>> 52 (no source!)

Hebben AdSense sites voorkeur boven geen AdSense? >>> 52

Personalization of products go hand-in-hand with personalization of ads >>> 57