|
|
| (22 intermediate revisions by the same user not shown) |
| Line 1: |
Line 1: |
| <div style="width:800px; font-family:times; line-height:1,5; font-size: 14px;"> | | <div style="width:800px; font-family:times; line-height:1,5; font-size: 14px;"> |
|
| |
|
| |
|
| Lasse van den Bosch Christensen | | Lasse van den Bosch Christensen |
|
| |
|
| | ='''GET THEM THESIS HERE! =========> [[File:thesis_for_wiki.zip]]'''= |
|
| |
|
| <p>SKELETON</p>
| |
|
| |
|
| <H1 CLASS="western" STYLE="line-height: 150%">TITLE: I, for one,
| | [[User:Lassebosch/2ndyr/thesis/draft| Prev Drafts]] |
| welcome our new Overlords
| |
| </H1>
| |
| <P STYLE="line-height: 150%"><BR><BR>
| |
| </P>
| |
| <P STYLE="line-height: 150%"><B>Outline: </B>
| |
| </P>
| |
| <P STYLE="font-weight: normal; line-height: 150%">The thesis will
| |
| examine the relationship between users of online platforms and the
| |
| provider of such. It will specifically look at motives for using a
| |
| platform and on the other hand providing it, and how these two can
| |
| differ entirely but to some extent accommodate each other.</P>
| |
| <P STYLE="font-weight: normal; line-height: 150%">As a case the
| |
| thesis will focus on the community around a 3D modeling software,
| |
| recently known as Google SketchUp, and it's close connection to the
| |
| virtual earth simulation tool Google Earth, also until recently,
| |
| allowing users to upload their models built in Google SketchUp.
| |
| </P>
| |
| <P STYLE="font-weight: normal; line-height: 150%">Google SketchUp was
| |
| sold in the spring of 2012, and the functionality for users to upload
| |
| their models to Google Earth was announced retiring as of October
| |
| 2013, supposedly because of advances made in automated, computed
| |
| model-making, replacing the need for users to populate Google Earth
| |
| with their content. These decisions naturally caused an uproar
| |
| amongst the users of the software and platform, leading to several
| |
| heated debates filled with anger and despair towards the sale and
| |
| future role of the modelers. At the same time a dominant awe towards
| |
| the provider and strong faith in it's decisions is present, shedding
| |
| light on the almost godlike position of such.
| |
| </P>
| |
| <P STYLE="font-weight: normal; line-height: 150%">A user-based
| |
| discussion thread on the sale of Google SketchUp and how the modelers
| |
| handle the situation, will be held as a central source, and used as a
| |
| 'backbone' for the thesis. The discussion thread is named: 'I, for
| |
| one, welcome our new Trimble Overlords', Trimble being the new owners
| |
| of Sketchup. This title already indicates the distinguished
| |
| relationship between users and provider.
| |
| </P>
| |
| <P STYLE="font-weight: normal; line-height: 150%">From this departure
| |
| the thesis will dive in to the trending idea of 'crowdsourcing' and
| |
| address its 'gray areas' of outsourcing and exploitation. It will
| |
| further look upon ideas of game-theory; how to construct a 'game' or
| |
| a system generating an optimized outcome, trough 'rules' based on
| |
| technical restrictions built into the soft/hardware or based on
| |
| certain social/psychological triggers.
| |
| </P>
| |
| <P STYLE="font-weight: normal; line-height: 150%">Broadening this
| |
| line of thought, the thesis will elaborate on the emergence of a
| |
| strong social and cultural scene which can emerge within such a
| |
| system, arguably crossing the boundaries of pure exploitation of the
| |
| users. In the case of Google SketchUp/Google Earth the emotional
| |
| attachments users gradually builds by populating the virtual earth,
| |
| clearly shines trough the aspect of exploitation, yet they are
| |
| extremely dependent on the provider since it serves the entire
| |
| habitat in which the users 'roam'. The users passionately generate
| |
| content for the platform, while the provider makes the existence of
| |
| the platform a reality and aggregate value from the content
| |
| generated. A certain, fragile, asynchronous relationship between
| |
| users and provider becomes more clear.
| |
| </P>
| |
| <P STYLE="font-weight: normal; line-height: 150%">Throughout the
| |
| thesis additional smaller case studies will be brought in, making | |
| space for a deeper cultural, more general understanding of
| |
| relationships between communities and providers, also addressing the
| |
| issues of sudden 'rupture' within a platform and the mutual
| |
| dependence between users and providers.
| |
| </P>
| |
| <H2 CLASS="western" STYLE="line-height: 150%">I: INTRO: Community
| |
| Panic</H2>
| |
| <P STYLE="line-height: 150%"><B>FOCUS: depict the despair/panic in
| |
| the modelers-community at the time of sale (of SketchUp). Give
| |
| overview of implicated software and platforms. </B>
| |
| </P>
| |
| <P STYLE="line-height: 150%"><BR><BR>
| |
| </P>
| |
| <P ALIGN=LEFT STYLE="margin-left: 0.48in; margin-right: 0.48in; margin-bottom: 0in; line-height: 150%">
| |
| <FONT SIZE=2 STYLE="font-size: 11pt"><I>...I deleted all my [...]
| |
| models! </I></FONT>
| |
| </P>
| |
| <P ALIGN=LEFT STYLE="margin-left: 0.48in; margin-right: 0.48in; margin-bottom: 0in; line-height: 150%">
| |
| <FONT SIZE=2 STYLE="font-size: 11pt"><I>...I will also delete
| |
| all my models! </I></FONT>
| |
| </P>
| |
| <P ALIGN=LEFT STYLE="margin-left: 0.48in; margin-right: 0.48in; margin-bottom: 0in; line-height: 150%">
| |
| <FONT SIZE=2 STYLE="font-size: 11pt"><I>...It is Over. </I></FONT>
| |
| </P>
| |
| <P ALIGN=LEFT STYLE="margin-left: 0.48in; margin-right: 0.48in; margin-bottom: 0in; line-height: 150%">
| |
| <FONT SIZE=2 STYLE="font-size: 11pt"><I>...People are starting to
| |
| Jump! </I></FONT>
| |
| </P>
| |
| <P ALIGN=LEFT STYLE="margin-left: 0.48in; margin-right: 0.48in; margin-bottom: 0in; line-height: 150%">
| |
| <FONT SIZE=2 STYLE="font-size: 11pt"><I>...I, for one, welcome
| |
| our new [...] Overlords. </I></FONT>
| |
| </P>
| |
| <P ALIGN=LEFT STYLE="margin-left: 0.48in; margin-right: 0.48in; margin-bottom: 0in; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; line-height: 150%">“I wonder that
| |
| people aren't adding to their models little prophets carrying 'The
| |
| End is Nigh!' placards.”.</P>
| |
| <P CLASS="first-line-indent" STYLE="text-indent: 0in"><BR>
| |
| </P>
| |
| <H2 CLASS="western">A broken trinity: Software, Platform &
| |
| Repository</H2>
| |
| <P CLASS="first-line-indent" STYLE="text-indent: 0in">For the sake of
| |
| overview a brief outline of the different implicated software and
| |
| platforms and their relations will be sketched out in the following.<BR><BR>
| |
| </P>
| |
| <P CLASS="first-line-indent" STYLE="text-indent: 0in; font-weight: normal">
| |
| <BR>
| |
| </P>
| |
| <H2 CLASS="western">II: The crowd</H2>
| |
| <P STYLE="margin-bottom: 0in; line-height: 150%"><B>FOCUS: How to
| |
| harness the crowd into producing a desired output? How is the crowd
| |
| utilized for production? Main argument revolves around exploitation
| |
| of users. </B>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; line-height: 150%"><B>REWIND: google
| |
| acquires Sketchup: reasons </B>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| ...Already we’ve had hundreds of users create 3D content in
| |
| SketchUp and place their models in Google Earth. (A free plug-in
| |
| enables you to do this.) What will that virtual world look like when
| |
| tens of thousands of users are doing the same?
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in">“<SPAN STYLE="font-weight: normal">Crowdsourcing
| |
| is outsourcing on steroids” - Jeff Howe (</SPAN>Crowdsourcing - Why
| |
| the Power of the Crowd Is Driving the Future of Business)
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| game-theory: design systems which generate outcome for the provider
| |
| but enables 'freedom' for the individual. --> leads to next
| |
| chapter
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| Exploitation critique</P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <H2 CLASS="western">III: Users as Users
| |
| </H2>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; line-height: 150%"><B>FOCUS: Dependency
| |
| on software and platform. Google sells Sketchup. This chapter will
| |
| extend above critique and discuss more technical aspects of
| |
| rectrictions/regulations</B></P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
|
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| This chapter will discuss how the software and platform is designed
| |
| to make the crowd perform a desired task, by introducing certain
| |
| confinements and restrictions to the capabilities of the
| |
| software/platform and the users 'freedom'.
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| Bring in more source-material
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| - regulation/law/lessig:
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| - Latour: on speedbumps: motivations and limits for the user.
| |
| confinement of 'movement'.
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <UL>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| - ganeesh (own note)</P>
| |
| </UL>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <H2 CLASS="western">IV: More than a user?
| |
| </H2>
| |
| <P><BR><BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; line-height: 150%"><B>FOCUS: Mutual
| |
| dependence? Broaden the perspective of the previous chapters. </B>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| - Enthusiasm amongst the users
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| - back to the title of the discussion thread
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| - Emergence of subscenes, and cultures some more conform than others
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
|
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| The platform allows not only for rigid 'upload' to Google earth but
| |
| spawns a vivid scene of cultures and subcultures. The users evolves
| |
| strong emotional bonds towards the platform, and the content they've
| |
| produced, the provider plays a less 'dominant' role since the
| |
| production is 'benefiting' the user it self.
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; line-height: 150%"><BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; line-height: 150%"><BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; line-height: 150%"><BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; line-height: 150%"><BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; line-height: 150%"><BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; line-height: 150%"><BR>
| |
| </P>
| |
