Standard questions =

Where did you first hear about meal replacements

What is their main benefit for you

How did you choose this particular brand/what's your opinion on their brand positioning

How do you think this is better/worse than food

Would you use it in cooking

How often do you consume

Do you make your own/ what's your opinion on diy meal replacements

What impact has it had on your daily life

Pros/cons

How would you describe a person who uses meal replacements?

Interview Laura and Dylan

D: First encountered them after seeing a Vice documentary with friends, they were making their own, he thought that was a bit scary/strange.

L: Was the first in her office at IBM to try it, got a lot of questions/backlash from coworkers, but eventually some gave it a try as well

Both: It's a nutritionally complete option for a meal, with no sacrifice

Best part: It's a predictable meal that requires no planning and very little prep, it's reliable

How would you describe a person who uses meal replacements? Driven by technology, someone who uses the term 'life-design', who turns their own person/body into a brand/product sacrificing elements of yourself in exchange for power

nothing to eat

at home

huel - 1 year for breakfast predictable while at ibm add - isn't no longer a perfect thing changed the way thinking about food

do you feel more empowered/more control over what you eat illustion that you know

what is your opinion on personalized nutrition - connection with genome testing - any concerns about sharing your data