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==The Nike Experiment : How the Shoe Giant Unleashed the Power of Personal Metrics==
==The Nike Experiment : How the Shoe Giant Unleashed the Power of Personal Metrics==


[[File:nike80s-fail.jpg | thumbnail]]
[[File:nike80s-fail.jpg | thumbnail | Nike's original monitor from the 1980s]]
Source: http://www.wired.com/medtech/health/magazine/17-07/lbnp_nike?currentPage=1
Source: http://www.wired.com/medtech/health/magazine/17-07/lbnp_nike?currentPage=1



Revision as of 16:54, 14 November 2011

The Nike Experiment : How the Shoe Giant Unleashed the Power of Personal Metrics

Nike's original monitor from the 1980s

Source: http://www.wired.com/medtech/health/magazine/17-07/lbnp_nike?currentPage=1


interesting expressions:

  • quantitative mindset,
  • living by numbers
  • observer effect
  • researcher and subject at the same time
  • you are the data