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<p style=" | <p style=style="margin-left: 80px;"> <img alt="" src="file:///Users/mb_pro/Desktop/hqdefault.jpg" /><img alt="" src="https://pzwiki.wdka.nl/mw-mediadesign/images/5/5e/6eafc178aad8007f489b0b7d95d02d0b.jpg" style="width: 373px; height: 280px;" /> <img alt="" src="https://pzwiki.wdka.nl/mw-mediadesign/images/a/a5/06824ad818d5481f0a16c8c553b64569.jpg" style="width: 236px; height: 177px;" /> <img alt="" src="https://pzwiki.wdka.nl/mw-mediadesign/images/7/7b/5f03f007fa7f1aa65bc3d4197b6f38e7.jpg" style="width: 219px; height: 300px;" /></p> | ||
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<p style=" | <p style="margin-left: 80px;"><span style="color:#FFFFFF;"><span style="font-size:16px;"><span style="font-family:georgia,serif;">At the start of the 20th century, mass produced prints and pictures made possible the increase and widespread of ads, especially since the circulation of newspapers accelerated. But it wasn't until the televised campaigns that ads gained a more seductive, luring format. </span></span></span></p> | ||
<p style="margin-left: 80px;"><span style="font-size:18px;"><span style="color:#FFFFFF;"><span style="font-family:georgia,serif;">According to Marshall McLuhan: "Since the advent of TV, the exploitation of the unconscious by the advertiser has hit a snag. (...) The sensory tolerance of the audience has changed, and so have the methods of appeal by the advertisers. (...) <u>Ads are not meant for conscious consumption.</u> They are intended as subliminal pills for the subconscious in order to exercise an hypnotic spell, especially on sociologists." (1964, 228)</span></span></p> | |||
<p style="margin-left: 80px;"><span style="font-size:18px;"><span style="color:#FFFFFF;"><span style="font-family:georgia,serif;">Before the internet era, producers were investing a lot of money into advertisements, which were made by highly skilled teams, whose expertise was centered around triggering the audience's desire to buy unnecessary goods. </span></span></p> | |||
<p style="margin-left: 80px;"><img alt="" src="https://media3.giphy.com/media/l0K40kFK0oge6LOcE/giphy.gif?cid=ecf05e47mtspdd6721zzco0b2msk708fxht6n8wxny9m5bzi&rid=giphy.gif" style="height: 300px; width: 300px;" /></p> | |||
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Revision as of 16:50, 5 March 2021
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At the start of the 20th century, mass produced prints and pictures made possible the increase and widespread of ads, especially since the circulation of newspapers accelerated. But it wasn't until the televised campaigns that ads gained a more seductive, luring format.
According to Marshall McLuhan: "Since the advent of TV, the exploitation of the unconscious by the advertiser has hit a snag. (...) The sensory tolerance of the audience has changed, and so have the methods of appeal by the advertisers. (...) Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconscious in order to exercise an hypnotic spell, especially on sociologists." (1964, 228)
Before the internet era, producers were investing a lot of money into advertisements, which were made by highly skilled teams, whose expertise was centered around triggering the audience's desire to buy unnecessary goods.
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