Description of work

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R,W & R module - Description of work


Project 1: Work on the shop 2012

Work on the Shop is a project initiated by Koehorst Show and The Incredible Machine in collaboration with CrossLab, Willem de Kooning Academy, Rotterdam University. Selected students WDKA Dek22 working on concepts, scenarios and prototypes about The Shop of the Future.

I use the Terms and Conditions from Zalando.nl, rewritten to the a physical store like we work this week. By the number of rules we do not read them and over the years it will be more and more. The final step was to let the text speak in harsh tone by a computer voice that thundered through space and urging shoppers to give up his rights.

In the course of the centuries stores have the atmosphere of our inner cities and states made ​​of people shopping hobby number one. But the shop ‘as we know it does not seem to the lives we lead. I connect the the virtual and physical world to create a new retail experience.


Project 2: FREE?!

FREE!? is organized by Kennisland, in cooperation with the Willem de Kooning Academy, the Piet Zwart Institute, WORM, 010 and Creating the New Institute. I participated in the 3-day workshop in WORM where in the results are also shown in an exhibition in The New Insitute.

I have chosen to edit a quote from Situationisten. Their thinking is wonderful and utopian. To use, copy work, or changed without acknowledgment is something we can not imagine in this time. I aks all the others groups they joint the workshop, to give there permission to accept the quote for all projects. 'All the ‘Free Culture’ projects are free to be reproduced, translate or adapted without mentioning the source'

The concept free culture refers to all forms of cultural expressions that have been deliberately ‘freed’ by their legitimate authors from the limitations that current intellectual property law, such as copyright, impose on them. Free culture promotes the free distribution of works and tools to create the lowest threshold possible for the access and transformation of culture for an audience as broad as possible.