Karina/meeting notes

19 NOVEMBER

Meeting with Claudia

To do (21/11/16 - 24/11/16)

MONDAY

Explain our plan to the team
Ask them to do 2 small social media posts about their research ---> Show them schedule and ask them for it
Make post more game dynamic (switch 22nd and 23rd)
Schedule 5 more posts (we will be set till half Saturday 26th)
Ask Franc for better photo of money gangstas for Instagram (post for Wednesday-hopefully)
Ask Franc for video of studio party (post for Friday)
Talk to production team about quantity of posters / postcards printed

WEDNESDAY

Schedule 5 more posts (we will be set till Monday 28th)

THURSDAY

Once we have 6 post, follow bigger Instagrammers (Het Nieuwe Institute, printing houses, ABC)
Schedule 6 more posts (we will be set till Thursday 1st)

Content for Facebook
Experimental Publishing students at the Piet Zwart share their thoughts, process and work right here. Keep a look out for our trimestrial publications!
OP=OP is our first trimestrial XPUB publication. Our small team consists of creatives from diverse backgrounds, fields and interests. Our current focus is on scarcity of resources - we question our economic system with the use of a game. ‘OP=OP’ is the Dutch alternative to 'while supply last’ - which we all know causes people to buy by impulse. Stay tuned about our final preparations and get to know us better. Come to our launch on the 10th of December at Worm, Rotterdam, and join in the game!

Facebook: XPUB - Piet Zwart Institute [Published page at 13:00. 42 likes by 18:00]
Instagram: @xpub.pietzwart [Published at 16:40. 6 followers (following 25) & 5 likes by 18:00]

16 NOVEMBER

Meeting with Claudia

https://pad.bleu255.com/p/distribution_social_media_settup

TASKS DISTRIBUTION TEAM (16/11/16 - 18/11/16)

~~make fb & instagram pages~~

make Piet Zwart 'person' on facebook

make email for Piet Zwart 'person' (xpub.pietzwart@gmail.com)

link facebook and instagram profiles

make Claudia & Karina admins on facebook

create # for instagram (#xpub)

sync hootsuite to facebook and instagram

start making 5 posts on hootsuite IMPORTANT
(2nd- 17/Nov)

~~Talk about the interactive game IMPORTANT~~
- ~~(1st - 17/Nov)~~
write email to all teams with insight into social media pictures (from now on send us current pictures)
- MONDAY 21st
tell all teams to use #xpub on instagram
- MONDAY 21st
make list of articles that will be published on fb
~~outline what will happen after launch (both social media and physical game)~~
- ~~some copies of the game will be left at WORM for people to play~~
Contact formal locations whether we could leave postcards there
- Kunsthal Rotterdam
- Witte de With Center for Contemporary Art
- Museum Boijmans Van Beuningen

10 NOVEMBER

Meeting with Claudia (Skype)

https://pad.bleu255.com/p/distribution_marketing_strategy

TASKS DISTRIBUTION TEAM (10/11/16 - 18/11/16)

~~decide on importance / percentage of each category (step 4)~~

decide the amount of posts per category in week 1, 2 and 3

schedule (blank) posts per category (no content included yet) https://hootsuite.com

~~decide the amount of posts per area (e.g 3 about creativity scarcity, 2 about disk space scarcity)~~
Generate the content of the posts
~~Create Facebook account~~

Create Instagram account

Call Emily about the colours

Remind Emily and Max about deadlines (MAIL)

Find out what is the name? (All teams) where is the logo? (design team) (MAIL)

~~Ask Emily which red and blue for digital (what's the rgb?) (MAIL)~~
Contact formal locations whether we could leave postcards there
- Kunsthal Rotterdam
- Witte de With Center for Contemporary Art
- Museum Boijmans Van Beuningen

Extra docs / links

Google Calendar https://calendar.google.com/calendar/render?mode=day&date=20161114T223356&pli=1#main_7%7Cmonth

Google docs with schedule https://docs.google.com/document/d/1dEQQBw3dKirTwF6nKlbc5Eo6r_TqyiS9AU4BVgpz3Dw/edit?ts=582a4962

Making Facebook account: determine kind of business http://www.dummies.com/business/marketing/social-media-marketing/how-to-determine-what-kind-of-business-facebook-page-to-start/

1 NOVEMBER

Meeting with Delphine, Michael & Aymeric

Pad for meeting https://pad.bleu255.com/p/specialissue-2016-11-01

Pad for rules https://pad.bleu255.com/p/specialissue-2016-11-01-rules

Pad for chance (any time you think of one, write it in) https://pad.bleu255.com/p/specialissue-2016-11-01-chance

TASKS DISTRIBUTION TEAM (1/11/16 - next week)

rewrite possible promo locations - recreate old pad list
create (rough) schedule of social media posts
crete (rough) schedule of physical promotion (postcards, posters, tote bags, stickers?)
find and send banner sizes for social media platforms to design team
find and send logo sizes for social media platforms to design team
contact all people on the contact list
make facebook & instagram pages
look up possible (bulk) tote bag sellers
make list & communicate what we need from other teams (hashtags, logo, visuals) + deadlines

9th Nov - banners, logo, identity from Design Team
10th Nov - start social media

11th Nov - deadline for physical promo (postcards / stickers) from Design & Production Team
14th Nov - start handing out physical promo

14th Nov - deadline for tote bag from Design & Production Team
18th Nov - hand out bags and postcards

18th Nov - deadline for posters from Design & Production Team
21st Nov - distribute posters

31 OCTOBER

Meeting with Delphine
https://www.evernote.com/shard/s368/sh/d7a0295c-21f2-41b1-8d46-0bf9cf7e342a/38a638cdb0da1599325ddfb1cb735722

Aim for today:

define audience
define motivation behind publication
make new schedule for all teams

Tomorrow's plan:

schedule for all teams
review text: what needs to be used / dropped
what illustration
harvard style guide
design / colours / identity
finding venue for party
summary of which group will do what in the pad

19 OCTOBER

https://pad.pzimediadesign.nl/p/special_issue_content_meeting

Franc capitalism (control & demand - we don't think about changing for improving future)
Julia lack of access (social / economical - dominant groups making structure and rest chasing it)
Max breaking power
Karina attention economics (treating consumer's time and attention as a resource)
Claudia lack of resources create creativity (self imposed scarcity)
Giulia scarcity of imagination (working together - redefine desire / wants & needs)
Noemie reverse research (what if object x becomes scarce?)

18 OCTOBER

Notes on ether pad
https://pad.pzimediadesign.nl/p/special_issue_content_meeting

Own notes for distribution
https://www.evernote.com/shard/s368/sh/a6aa45ef-f64f-44e3-8b63-277d0dfc3a47/6f9197ab91cdc19bbbd8e4497dc5c202

Linkbait Title Generator - http://www.contentrow.com/tools/link-bait-title-generator

17 OCTOBER

Possible pages to help schedule a meeting that suits the whole group
https://datumprikker.nl
http://doodle.com

https://issuu.com/amfi/docs/mondaze_magazine_preview

15 OCTOBER

Meeting with editors & Max (no Claudia)
Aim: understand theme and initial content strategy better
https://www.evernote.com/shard/s368/sh/fca02052-046c-474f-bd1e-8a5cfadcec02/7af6586e63eef849718c8854db5eb640

14 OCTOBER

Meeting with Claudia
Aim: initial brainstorming and research sharing
https://www.evernote.com/shard/s368/sh/88756772-9005-4937-b831-8f4bdd33bbb5/d4e223f95de49994b4592fae74968146