User:10000BL/Unboxing notes

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Article 1: Unboxing - the Youtube phenomenon that lets you see what you're getting

Retrieved: 3 march 2016

Source: http://www.theguardian.com/technology/shortcuts/2014/jul/21/unboxing-youtube-phenomenon-videos-unpackaging-toys


Notes:

  • Numerous channels dealing with unboxing, a very populair channel is DisneyCollectorBR. Shows unboxing of toys.
  • Unboxing: I-could-have-done-that-million-dollar venture. Unboxing is essentially filming yourself opening boxes of toys or gadgets, uploading it to Youtube (and make money with it).
  • presentation both anonymous (for example only the hands are visible unpacking) or in person (person guides you physically in the process of unboxing).
  • Weirdly hypnotic
  • origin in gadget and fashion world. This article is focussed on unboxing toys and how it attracts children as an audience.
  • Vloggers unbox everything from xboxes to video games, phones, clothing, trainers, coffee machines or uggs. Even reptiles.
  • Consumers get a preview of what they're buying. Useful to see what comes in the box.
  • quote: 'if it's for sale, someone is probably unboxing it on youtube'.
  • Ty porn & Vicarious thrills from opening new gear vs practical reasons to watch (product information etc).
  • quote: 'Even as adults, we still evidently squirm at the excitement of opening a brand new toy'.


Article 2: The bizarre, lucrative world of 'unboxing' videos

Retrieved: 3 march 2016

Source: http://edition.cnn.com/2014/02/13/tech/web/youtube-unboxing-videos/


Notes:


Article 3: How YouTube became a playground for toy marketers through ‘unboxing’ videos

Retrieved: 3 march 2016

Source: http://www.dailybreeze.com/business/20141219/how-youtube-became-a-playground-for-toy-marketers-through-unboxing-videos


Notes:


Article 4: Why Are We Obsessed With 'Unboxing' Videos?

Retrieved: 3 march 2016

Source: http://mentalfloss.com/article/72336/why-are-we-obsessed-unboxing-videos


Notes: