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Program or Be Programmed

Douglas Rushkoff

This document is overwritten when you make changes in Play Books.

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16 notes/highlights

Created by Colm O'Neill </ span> – Last synced February 23, 2016

Introduction

Program, or be programmed. Choose the former, and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.

Menace

February 22, 2016

That’s why this moment matters. We are creating a blueprint together—a design for our collective future. The possibilities for social, economic, practical, artistic, and even spiritual progress are tremendous. Just as words gave people the ability to pass on knowledge for what we now call civilization, networked activity could soon offer us access to shared thinking—an extension of consciousness still inconceivable to most of us today. The operating principles of commerce and culture—from supply and demand to command and control—could conceivably give way to an entirely more engaged, connected, and collaborative mode of participation.

That's why this moment matters

February 22, 2016

It is that thinking itself is no longer—at least no longer exclusively—a personal activity. It’s something happening in a new, networked fashion.

Call to our intellect

February 22, 2016

This is uncomfortable for many, but the refusal to adopt a new style of engagement dooms us to a behavior and psychology that is increasingly vulnerable to the biases and agendas of our networks—many of which we are utterly unaware we programmed into them in the first place

Uncomfortable

February 23, 2016

Yes, it was better than being ignorant slaves, but it was a result far short of the medium’s real potential.

Shortfall of the alphabet

February 23, 2016

But the underlying capability of the computer era is actually programming—which almost none of us knows how to do.

Capability of the computer era

February 23, 2016

Like the participants of media revolutions before our own, we have embraced the new technologies and literacies of our age without actually learning how they work and work on us. And so we, too, remain one step behind the capability actually being offered us.

Without learning how they work

February 23, 2016

As a result, most of society remains one full dimensional leap of awareness and capability behind the few who manage to monopolize access to the real power of any media age.

Monopoly

February 23, 2016

The difference is in the nature of the capability on offer—namely, programming. We are not just extending human agency through a new linguistic or communications system. We are replicating the very function of cognition through external, extra-human mechanisms. These tools are not mere extensions of the will of some individual or group, but tools that have the ability to think and operate other components in the neural network—namely, us.

Extending human cognition

February 23, 2016

The digital age challenges us to rethink the limits of the human mind: What are the boundaries of my cognition?

The digital age

February 23, 2016

The way to get on top of all this, of course, would be to have some inkling of how these “thinking& rdquo; devices and systems are programmed—or even to have some input into the way it is being done, and for what reasons.

Get some inkling of how these thinking devices are programmed

February 23, 2016

a Hail Mary pass into the datasphere, requesting something from an opaque black box.</ p>

Black box

February 23, 2016

humble spirit in which it is offered: ten simple commands

In terms of relatability, this is where Rushkoff makes a mistake?

February 23, 2016

turning the click of the shutter into an act of global publishing

Xpub

February 23, 2016

I. TIME

If anything, because our conversations were asynchronous, we had the luxury of deeply considering what we said

Asynchronous

February 23, 2016

email found a person when he or she wanted to be found

Found

February 23, 2016

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Contents

Program or Be Programmed

16 notes/highlights

Introduction

I. TIME