Men Who Made Us Spend

Reading/Writing

Episode 2:

Men who made us spend: Henry gadston: pharma tycoon Problem: could only sell 2 sick people People would need to take many steps and spend more to obtain the product

They turned heart burn into "gerd". Created a fear of having gerd, being less than normal

This drug, xantax, made the company 3.5 billion a year

Collestoral: scare people about heart attacks. Instead of changing diet, buy this pill Best selling drug of all time: lipitor

Ads are put on by health associations and governments, but are funded by drug companies

Doctors are required to treat collestoral with the meds

Germs: antinbacterial products. KILL GERMS!

50 cent and itamin water. " Live longer, be healthy, eat all this stuff that will make your already healthy body better! " Its not really healthy - full of sugar. Has some added vitamins Cocacola bought it And the new owners pushed the health edge even more

Center for science of public health: sewed coke for its claims that it can actually heal or help Total lies.

People think by drinking it, they are protecting themself from illness

Nintento: brain age. Keep ur mind sharp. Get a better brain: lumosity People need to be smarter to work longer and support their families & themselves

Hormone therapy: human growth hormone Anti aging Sold claiming science, but science says there is no evidence

Tools they use to make us spend : Fear Anxiety Desire to stay young

Ads use techniques they know stimulate fear in ads

Feel if they dont take action, that fear isnt relieved

Car ad: exploit fear of death. Big cars let people feel wrapped in safety

After 911, svu sales sky rocketed

Donald draper: happiness is freedom from fear. These ads that sell you security are what give you that happiness

Moral of the strory: with out your favorite product, your in danger

Episode 3:

Children are presented with characters that they begin to identify with, and want to own so those items become part of their identity.

Licensing: a tv show will license the characters to be made into products

Star wars: children wanted all pf the characters as toys, shirts, models , etc Posters. Star wars franchise

Star wars: collect them all

These items can give people an identity. Be a real fan. Be a true followerer

Candy: eat candy be happy, be like your class mates- have the popular toys

Fred firth: capitalism! Let the kids eat cake. Its not the goverments job to care for kids, its the family. Blocked legislation from protecting children from ads that harmed children by pushing them the ideas for toys and candy

Transformers: mimiced star wars. Toys and a cartoon. A character fir each type of kid. Kids can play and each be a character

He man:

These shows were not coming from a place of creativity or imagination, they were coming from a place of cynical selling

Narrative 💚 franchising

Nicolodean Was a full brand pushing out shows, toys, and even toys to represent the logo Reaching a lot of children with shows, toys, and candy. Cereals would have a character from the show the kid loved so you want the cereal just for the toy

Video games: sequals, various and competing systems Wii

Now all ages and generations play

How can you sell more to gamers? Neo pets Online games became a new place to advertise

Fred firth :