User:Lidia.Pereira/GPS/DTO

Main question -> What is the relevance and importance of unionizing the digital multitude?

1. From the Sociogram to the Social Graph
The sociogram is a graphical representation of social relantionships in the terms of nodes and links, where every node represents a person and every link represents a relationship. It was first used by the psychologist Jacob Levy Moreno, in the late 1930's. By the year of 2007, during the Facebook F8 conference, the term Social Graph - an hybrid between a relational database and a sociogram - was introduced.
Studying the genealogy of the sociogram it is possible to begin to fathom the patterns which pervade contemporary modes of production. From the concepts of cybernetics/governance, abstraction of complex social subjects into sterile graphic representations and an ideological attempt to enforce positivist paradigms in normative structures, the history of the sociogram guides us through the concepts of social engineering, sociometry, relational databases and other tools for governance.

2. Immaterial Digital Labour // Affective Labour
Social media architecture derives from an utilitarian approach of obtaining the most efficiency out of the human subject it yearns to control. Making use of deception and other ubiquitous strategies such as the instrumentalization of communities and factorization/machinization of social activity, the neoliberal apparatus has found ways to coopt yet another one of its critiques, labelling our current mode of exploitation under the "social" tag. At the same time, one can witness a paradigm shift in the way users participate in culture, from culture participation to participatory culture. But in which terms is that participation defined and to what extent do we participate in culture?

3. We need a union! Strategies, case studies and difficulties in organizing the multitude

Bibliography: Hui, Yuk and Halpin, Harry "Collective Individuation: The Future of the Social Web"
Castells, Manuel "The Rise of the Network Society"
Rose, Nikolas "Governing the Soul"
Schäfer, Mirko Tobias "Bastard Culture"
Schöltz, Trebor (editor) "Digital Labor - The Internet as Playground and Factory"
Virno, Paolo "A Grammar of the Multitude"
Dmytri Kleiner "The Telekommunist Manifesto"