User:Artyom kocharyan/mediaobject

IMAGE-Media Object

image as a medium that contains (carries) information. Based on the analogy between text and image proposed by the early media theorist Flusser and Mcluhan who made a dichotomy between these two mediums. Where text is linear-has a beginning and an end (as in a sentence) image are non linear- the information is spread on a surface. where in text each word (element) has to be placed accurately-one after another in the image elements are presented simultaneously ( all at once). this affects on how we receive-absorbs the information from the each medium.

Division made by Flusser:

Image              Text

magic              logic

imagination rationality

For example In the image one’s eye can wonder on its surface (reading the elements) and come back to the same element that it started from. So the past can become present. A reality more illogical that that of the text.

(Steve suggests F. Kittler Discourse Networks 1800-1900- Intro to English translation also useful)