User:Kim/reading/Tactical Design
Nolwenn Maudet, translated from french, 2024
Digital technology shifted design practices and outcomes. We cannot compete with platforms (on equal terms) but with trickery and tactic counter existing systems.
Recent forms of design protests
tactical design is part of longer history with critical design. Difference: core idea in critical design is to identify iisues and make them visible.
Tactic and Design
Tactic from Michael de Certeau, refers to appropriation of everyday objects by users. Different from strategy, tactics unfold in relation t what already exists.
Creeping in the opponent
- example 1 of tactical design "Turkopticon"
- Operating against amazon mechanical turk
- so called contractors, hired through platform, have no minimum wage, no rights, no exchange
- Turkopticon is a browser extension, when installed gives contractors means of exchange and rating system on the amazon owned latform
Turning the opponents strength against himself
- example 2 of tactical design "Consent-O-Matic"
- extension designed to counter cookie banners
- detects and fills cookie banner automatically when site open
- almost all cookie banners are built the same (weakness)
adversarial interoperability (Cory Doctrow) Interoperability = ability of system to communicate and function with other. Adversarial Interoperability = interfacing with other systems without their permission or support. (fundamental to history of computing)
Diverting an opponents strength to a competitors advantage
- example 3 of tactical design "Amazon Killer extension"
- use Amazons strength (high quality search engine for books) to then serve another competitor
- in this case Place de libraries which lets you search for books available in nearby bookshops
Cleaning up the existing
final tactic (used most widely) is cleaning up, hiding interface elements. (ad blocker)