User:Dennis van Vreden/how

To make a visual identity I use Adobe Indesign as my software program, because in Graphic Design I work a lot with typefaces and text editing in which Indesign gives a good range of options. By buying a Macbook Pro during my graduation year it allowed me to work on my visual identity everywhere I went, because I made everything from the posters to the letterheads all by using computer software which allowed me to travel in the country and be in the surroundings that I was making a visual identity for.

The base poster portraits I made with a certain vector technique in Adobe Photoshop. By degrading the full color image into only 6 layers of color I created nice layer shapes and have them each a nice contemporary color to go beneath the eventual subject.

For each subject I used a different photo related to the event the poster would be advertising for. This was all done in Photoshop. Each top layer would get a certain layer mode (called Lighten) in which only the lighter colors of the overlapping photo would show. So in theory you can see the face of the man or woman in between the gaps that were left from the darker colors that would not overlap.

The hierarchy of the top layer would be in the following order of font size and importance: Logo first; "R:", sublogo second;"Randstad, Culturele Hoofdstad, Europa 2018", event name third; for example it would read "The Golden Age", date and location fourth.