User:Silviolorusso/research-method/description

“The Identity of the Food Product” -my MA graduation project- is divided in two phases. The first one is an investigation of communication's design on the identity of food, in consequence of the advent of industrial production and mass distribution. Two particular contexts were considered: the big retail channel – through the birth and evolution of the supermarket – and the narration concerning the product, carried by packaging design and advertising.

Based on the conclusions drawn from the previous analysis, the second phase of the project -a different communication model- was developed and then applied to a local company called Molino artigianale Dibenedetto, a traditional family-owned mill in Puglia, Italy. The use of new media is a relevant aspect of this model: the company's website tracks the daily life of the producers through a blog-like structure. In addition it includes a photographic documentation of the place of production. A series of booklet printed on flour sacks' paper were also designed, they contain short stories about the mill and its products.