User:Zpalomagar/PROJECT PROPOSAL/SECOND DRAFT

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SECOND DRAFT

What do you want to make?


An Atlas that explore the potential of cartography and diagrams as a socio-political communication tool which can amplify the voice of communities and give visibility to their common interests, revealing hidden information and making the reader raise awareness about their social crisis. 

Cartographies were understood during centuries as tools of power and domination, they used to define territory and draw its borders and resources. In 1995 Nancy Peluso introduced the term Counter-mapping referring to efforts to map "against dominant power structures, to further seemingly progressive goals”. Nowadays technology has a crucial role in the process of revert the power-based structure of mapping. This alternative approach to traditional cartographies allows to draw realities based on people voices and not in politic interest. 

Otto Neurath Isotype visualization

Information can be translated into visual elements in very different ways following ha wide variety of protocols and rules. Diagrams are based on codifications of language to produce visual elements (Drucker, 2014). I want to explore these translation methods from isotypes to tech solutions for a global language. To translate the information coming from people to maps and diagrams, I have to develop a collection of digital tools that allows me to process, select and represent this data. I also want to explore the gaps of visual representation with digital tools as Ramon Amaro explains, the visual world is dominated by western culture leaving big gaps in terms of global communication.

Collectivity and crowdsourcing are also key points of the elaboration of maps and diagrams with communities. I want to explore the digital possibilities of crowdsourcing and collaborative processes that represent the wisdom of crowds. These collective processes have an added value since people with very different backgrounds intervene from anywhere in the world.

I want to look for social voices online through petition platforms, online communities, twitter angry hashtags … These voices are usually lost in between an overwhelming amount of information. I’m going to extract these claims and to translate it into counter-maps drawing a multilayer social cartography of the city of Rotterdam that allows popularising this information through visual language. Then I want to test the role of online publishing of this information and the process of re-publishing maps.

Moreover, I’m going to define paths to give this information back to society. This maps or visualisation can be understood as urban tools for designers, architects and urban planners being able to materialise these claims. Maps are a cross-disciplinary tool, as a hybrid design element for professionals. 


Why do you want to make it?

I believe in the necessity of amplifying the information that represents people voices and taking it as a base to built better societies. Cartographies and diagrams are powerful tools for that because you challenge their domination history and transform them into a new understanding of societies based on people claims. I see mapping as a means to an end: I map for a cause.

Anti-eviction map mural

Images are produced and consumed in our current culture in quantities that would have been unthinkable in any previous period in human history (Drucker, 2014) so this is a crucial area to communicate with people. If we add to this that a lot of the information we have on the internet, especially when it comes to data groups, requires complex interpretation procedures, for me visual communication becomes a necessary tool to engage with modern man, who receives a large part of his knowledge through pictorial impressions ( Vossoughian, 2011).

Cartographies are tools between art, architecture, design, activism and technology. I identified myself in a blurry area between some of these disciplines that is why I hardly believe that cartographies, diagrams and maps are the perfect tools for me to communicate my vision of the world. Also because technology can be a crucial point in the development of these elements. This is not about automatic data visualisation but about emotional and affective cartographies that connect with people.
 As a personal interest, I have always been fascinated about graphic novels like Building Stories by Chris Ware that explores alternative visual storytelling challenging the traditional text-based layout of novels and give the reader freedom to read in interpret a story. We need new visual strategies that allow us to explore alternative readings, as Jan Tschichold explained: “as a rule, we no longer read quietly line by line but glance quickly over the whole, and only if our interests are awakened do the study in detail”. 


How do you plan to make it?

Pictographic grammar Bureau d'Études

I plan to create an Atlas that explore the potential of cartography and diagram. In order to understand counter- cartographies, I want to develop a collection of maps or diagrams (atlas of hidden realities) that amplify social realities happening in Rotterdam that is published online but is lost among tons of information online. I want to use these maps to draw a different city based on people or having peoples interest as a starting point and not any other power structure. 

First I plan to develop an inventory of digital tools that I can use to visualise information. Be conscious about digital possibilities or representation, then I want to collect information about social claims in the city of Rotterdam and build my own data sets from people petitions. The next step would be to translate this information into a graphic element and finally explore how to republish it to spread people’s voice and how to transform it into a useful tool for designers.

Creating my own collection of codes and visual languages to visualise information in our post-digital era.  


What is your timetable?

September/October: 
Develop an inventory of useful tools for representation and becoming familiar with them and with formats (D3, Python, Json datasets, CVS…)
Working on Project proposal and Thesis Outline
Star to look for an online platform where social voices are present and first thoughts about how to collect this data 
November: 
Finish project proposal and Thesis Outline
Star First Chapter
Collect information to visualise (amplify) 
Start to develop some speculative cartographies/visualizations with this information
December:
Write the First Chapter 
Continue to develop some speculative cartographies/visualisations with this information
January/February:
Write Thesis 
Work more into details of cartographies and visualisations created
Start to make counter-maps collection public. Different mediums where to publish?
March/April:
Finish Thesis 
Finish Atlas of alternative cartographies 
May/June:
Work on the graduation stuff and finish some prototypes if needed

Who can help you and how?

Steve/ Marloes - Global language/writing support
Michael - How to collect and process data 
André - Translation of data into graphic elements? 
I would also like to contact with some external people that are working in the Netherlands or outside to talk about their experience with counter-mapping and diagraming ( Lize Mogel, Patricio Dávila, André Mesquita???)
Onomatopee - “Diagrams of power” exhibition was inspiring - How a drawing or a map can express power, especially with cartography and representation of territories - geopolitical maps. Can I find someone in Eindhoven that can help me with that?


Relation to previous practice

During my practice and formation as an architect, I have always understood diagrams and maps as my main personal tool for communication, for expressing my ideas and I have always try to turn these drawings into generative elements for architecture and urban design. Furthermore, during my professional practice, I have been working in different urban projects that tried to use people voices to develop maps that could generate new urban models for specific areas.

Looking at the projects of last year The Network we (de)served was a space for me to research about crowdsourced practices to map networks and how it can be represented through diagrams. With this project, I started to engage with collaborative processes and the concept of “wisdom of crowds”. I understood the additional value of multi-sourced creations and co-productions.  The project The Library is Open and more specifically the workshop marginal conversations revealed a huge interest on me in amplifying, in this case, a text with participative activities. I understood the workshop format as a space to enrich a source with inputs from very different people. We were also working in this project in the visual coding that people use when they were annotating and how to understand this visual traces. With the project entreprecariat, I also worked with the concept of the power of capitalism and structures of power that is precisely the starting point of this research when cartographies are understood as instruments for domination.

Relation to a larger context

Last year data became the most valuable asset on Earth surpassing oil. There is a vital process in how to understand this information, transform it and make an emotional document with them. We are not machines, we are not excited with number but with emotions so we have to transform knowledge behind data into emotional elements. Links between knowledge and visuality not only have historic roots, but they also have historical and cultural dimensions.


Today we are surrounded by information, it is everywhere, there is much more information that we can process in our life. I believe in the collection selection and transformation of this information in a visual element that hides storytelling. This is the result of hard work between the artistic practice, the design and the technologic tools that we can use to achieve this goal. This is about turn complex phenomena into images.

References


Drucker, J., 2014. Graphesis: visual forms of knowledge production, MetaLABprojects. Harvard University Press, Cambridge, Massachusetts.
Vossoughian, N., 2011. Otto Neurath: the language of the global polis. Nai Publushers, Rotterdam.
This is not an atlas: a global collection of counter-cartographies, First edition. ed, 2018. , Sozial- und Kulturgeographie. Transcript, Bielefeld.
Diagrams of Power, First edition.ed, 2019, Patricio Dávila, Onomatopee. Rotterdam.
Lima, M., 2011. Visual complexity: mapping patterns of information. Princeton Architectural Press, New York.
Tufte, E.R., 2001. The visual display of quantitative information, 2. ed. ed. Graphics Press, Cheshire, Conn.
Caquard, S., 2013. Cartography II: Collective Cartographies in the Social Media Era