Documentary: PBS Frontline 2014 Generation Like

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Summary Docu online

Thanks to social media, today's teens are able to directly interact with their culture - artists, celebrities, movies, brands, and even one another - in ways never before possible. But is that real empowerment? Or do marketers still hold the upper hand? In Generation Like, author and FRONTLINE correspondent Douglas Rushkoff (The Merchants of Cool, The Persuaders) explores how the perennial teen quest for identity and connection has migrated to social media - and exposes the game of cat-and-mouse that corporations are playing with these young consumers. Do kids think they're being used? Do they care? Or does the perceived chance to be the next big star make it all worth it? The film is a powerful examination of the evolving and complicated relationship between teens and the companies that are increasingly working to target them.

Notes

• Tyler is a vlogger on youtube. He is one of the first and uses branding products to make a living.

• 20.13 _ Company The audience Directs social media accounts for (beginning) artist. They hook them to sponsors and connect them to other famous influentials.

33.07 Explanation How likes and products are connected 34.00 'You are your own media company'

• Company TVG LA is a digital marketing agency that connects people and brands moving at the speed of culture. Movie/tv promotion through social media.

• KIPP Creates apps where they connect "moments" (pop up spam) (developed by a 19-year-old boy) This environment is a good inspiration for a company where Charter Ed works in a warehouse where millennials sit on skippy balls.

• Brooks Barnes is a journalist from New York Times who writes a lot about the subject, interesting for my thesis? https://www.nytimes.com/by/brooks-barnes

Summary Business model

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