Thesis Outline

Outline

The commodification of Nostalgia

-specify the distinct western culture in this entire argument.

What is Nostalgia

History of Nostalgia Nostalgia in different terms Nostalgia - etymology - homesickness:: a longing for home, which is no longer possible:: modernity home no longer possible: simply because we forget the details - particularly nostalgia is present to our childhood - a time when we did not understand things in particular, and were it is socially accepted to not have a direct opinion.

Nostalgia in pop culture (22.02.17)

Result of nostalgia in video, film, photography, and fashion. Commodification of nostalgia Nostalgia as a winning marketing strategy - https://www.youtube.com/watch?v=qkM6RJf15cg

Millenials (01.03.17)

Digital native - even if it does not mean they are more capable, they are the first humans to have experienced a large section of their cognitive development with digital technology overwhelming digital coverage Millenials buying values Why do millennials buy their values more than generations before and after - why they do not act on these same values

Nostalgia and Modernity (15.03.17)

Modernity furthers nostalgia - globalisation + immigrant psychosis In what facets can nostalgia be seen today - pop culture

Conclusion (22.03.17)

First draft: 22.03.17

Second draft: 29.03.17