User:10000BL/H4-Descriptions of work
H4: Descriptions of previous/ongoing work
TE KOOP
TE KOOP (For Sale) is an online project in which I investigate the meaning of promotional images, means of looking at images and the communication between me and potential buyers on sites like Craigslist.org and Marktplaats.nl. In this project I take photos of carefully arranged spaces where at first sight the subject of the photo is a bike or a piece of furniture (e.g. a sofa or a desk). The details in the photos are of importance and these details range from little hints to my past, previous works or are chosen to match the identity for the total image. The composition is finalized by including me in the set in such a way that it might be difficult for viewers to notice. The final photos are then turned into advertisements that serve as a bait for potential buyers. I speak of bait because the intention of the advertisements is not to actually sell the products that I offer, instead the advertisements exist to investigate how people respond and communicate on commodity markets. For TE KOOP I made fake accounts on commodity markets in different cities around the world. The cities that were chosen ly in countries of which I mastered the language. When this was not the case I had help from interpreters/translators, who helped me with the replies to the potential buyers. Initially the cities were chosen because it sounds 'cool' when you can say your project was executed in New York AND in London AND in Berlin etc, but a bonus layer is the differences in approaches by people from these cities in language and manners which i did not foresee.
The advertisements 'raised' hundreds of responses, each cities produced a different amount.
What I hoped/wanted is
What succeeded
What followed from it
off course language barriers decided to.
what i hoped is that people saw me more than 5%
The use of the word bait is correct in such a way that the intention of the advertisements is not to actually sell the products that I offer, instead the advertisements exist to investigate how people respond and communicate on commodity markets.
On top of the this
for the message
Every detail is carefully considered and placed
note:
what is the differences between a pic, image, photo?
In my project TE KOOP I infiltrate online commodity markets e.g. Craigslist and Marktplaats. In TE KOOP I make photos of a furnitures or bikes in household settings. Each photo combined with a short description is turned in an advertisement and posted on several commodity markets around the world. The advertisements function as bait and elicit responses. Most responses are about the items offered. I answer the questions raised and try to start conversations with the respondents. In 95% of the cases the conversations stays around the product I seemingly offer. In some cases the conversations transform into an almost friendly conversation.
In TE KOOP both the photos and conversations are equally important, the photos of the items don’t exist without the online content generated and visa versa. The conversations differ in length and content, but are treated equally. They are all significant.
In the summer of 2015 I published my first book TE KOOP: Sprintello Racefiets.