knowledge discovery in data applications

supermarket customer behavior prediction, increasing sales & profit (Witter 2011)
artificial insemination, increasing the chance of pregnancy (Witter 2011)
policy windtunnels, efficiency & policy optimation; (NRC 15-01-2016)

notes

A requirement common to both data and text mining is that the information extracted should be potentially useful. In one sense, this means actionable—capable of providing a basis for actions to be taken automatically. (Witter 2011, p. 386)