User:ThomasW/Notes Do Good

Berman, David B. (2013) Do Good Design How Design Can Change the world, Berkeley CA , New Riders

Max Bill We apply 90 procent of our efforts to making something work, we should apply the remanining 10 percent to making it beautiful. “Designers have enormous power to influence how we see our world, and how we live our lives” page viii

Graphic Designers (some say “communication designers”) create a bridge between information and understanding. Page1

The same design that fuels mass overconsumption also holds the power to repair the world. Page 2

Advertisement Age columnist Bob Garfield admits “Political advertising is a stain on our democracy” page 10

“Designers: don’t work for companies that want you to lie for them” Tibor Kalman

“Logos have become the closest thing we have to an international language, recognized and understood in many more places than English” Naomi Klein Page 54

“You can tell the ideals of a nation by its advertisements” page 73 Norman Douglas

Advertiser take advantage of weaknesses in our psyche to convince us of false needs that can be satisfied by buying things. Good design should be about what's good about the product, not what's in “bad” or vulnerable in the buyer” page 92

“Design creates culture. Culture shapes values. Values determine the future, Design is therefore responsible for the world our children will live in” Robert L. Peters Page 127

“When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel the world on motor bicycles, chopping down posters at the dark of the moon.” David Ogilvy Page 154