Hybrid Ideologies

which ideology do you choose?

- saturated media landscape.

- portray the rythm/ flow of information = amount + speed

Baudrillard: “The dialectic stage, the critical stage is empty. There is no more stage. There is no therapy of meaning or therapy through meaning: therapy itself is part of the generalized process of indifferentiation.... Implosion of meaning in the media. Implosion of the social in the masses. Infinite growth of the masses as a function of the acceleration of the system.”

Debord: “The whole life of those societies in which modern conditions of production prevail presents itself as an immense accumulation of spectacles. All that once was directly lived has become mere representation.”

Baudrillard: “We are witnessing the end of perspectival and panoptic space..., and thus to the very abolition of the spectacular”.

(excerpts from Schuster: Avant-Garde at a Standstill - Open Letter 12:7)

Task Next Class:

- Make a new text combination out of the four individual ones.

- speed up version hiding much of message of text except small parts

- ends with "What Ideology do you choose?", tabloid style

- Add a desert image.

- Use the new text in the text-to-speech software.

Notes

• Antman
  • ideology as commodity (Thomas)
  • exchange, consumerist society(Li)
  • saturated media landscape (Thomas)
  • circle of information, visualization
  • different view on ideology to understand contemporary politics
  • sense of humanity and betterment (Joana)

• Joana
  • ideology grown out of outlook on the world - collection of impressions
  • career, profession: designer; professional ideology
  • guilt + discipline = ideology == satisfaction -- D: hypocrisy
  • solidarity vs hipocrisy, problematizing the relation
  • collectivity, relations between people, branding as positioning yourself
  • documentaries educate us in the flaws of western society

• Li
  • groups re/presented by logo
  • ideology /=/ group
  • commodified profit-driven ideological development --> Market forces
  • ideology as us & them, access

• Thomas
  • broadcast media create perception of world
  • branding in news
  • commodification in ideology
  • 'we are the world' - branding
  • underground/narrowcast-coverage: The Young Turks
  • outsourcing of journalism to freelancers
  • fear to sell product, news (?)
  • avoidance of complexity since 'fall of ideologies'