User:Dennis van Vreden/beyoncé

In 2003 an MTV Diary video was broadcasted starring Beyoncé. This television series is about releasing information about the daily life of artists in a behind the scenes kind of way. Usually involving preparations for events like the MTV Video Music Awards or the Grammy's and behind the scenes footage of music video's.

There was a moment in this episode where Beyoncé first mentioned her alter ego Sasha. This short moment of the mind and body when adrenaline takes over and a transformation takes place. The nerves introduce the moment, and the transformation is activated when the music begins. Then the performing beast takes over.

After only a few more mentions of the Sasha persona, in 2008 the studio album "I Am... Sasha Fierce" was released. Making Sasha into the product it was meant to be. The album makes a two disc divide, a Beyoncé and a Sasha side. Sasha being the extravagant performer side, and Beyoncé being the soft, intimate and personal side, naturally.

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