TOMAS NAVARRO, Graduation Project. Piet Zwart Institute, Willem de Kooning Academy, 2012

truehologram

Description

True Hologram is a 3d display that forms a photorealistic volume in a high-saturated air medium (mist). True Hologram is a lens-based optical illusion that avoids any solid surface of projection, working exclusively with self-invented methodologies. True Hologram consequently pushes the audience to an extraordinary experience in imaging due to the singularity of its inherent features.

The project True Hologram is a research based on self- directed methodologies for the development of a sustainable, low-tech and artistically oriented 3d display outcome. The specific target to overcome is therefore 3d displays and widely holography, understood by me as technological boundary in the sociological-artistic panorama that will be removed soon through New Media artistic achievements. In order to explain correctly the reasons by which I devoted my study in how transcend the above-mentioned frontier in 3d images projection I must stand out the context in which this artwork has been developed and why I'm highlighting specifically holography as a limit (see chapter 2). This text will provide a better understanding of my personal role as images creator on the XXI century and why I aiming for sustainable and alternative 3D display technology in my process. New media could be widely synthesized as the collateral outcome of contemporary interaction with men and his environment, inevitably anchored on the ubiquitous technological context. Therefore society is embracing new numerical-based (digital) channels of communication as natural evolution of culture and mirroring them back as media production, closing perfectly the vitally process of self-expression and absorbency of culture.