User:Grrrreat/research/notes-18-06-12

The Be Kind Rewind Protocol is a book in which Michel Gondry explains his 'Cinema-Factory' model and how it took shape over time. In essence it is a manual written by him on how to create a film in a very fast way without prior knowledge of filmmaking. It includes many constraints and a very structured approach, leaving enough space in these structures for the participants to feel creative throughout the process.

The constraints and guidelines are set along th border of a general cliche of a mainstream idea of narrative film. This enables the process to draw on a cultural language that is widely known and very recognisable. Therefore it is easy for the participants to create something without any prior knowledge of th medium or specialised skills that can stille be recognised as a movie.

Building a Gondry factory for example not on the basis of something that is in the general cultural memory but something that is far more specialized or off mainstream culture like making a manual on how to produce avant-garde films or on how to record a drone-ambient song might be destined to fail since their prototypical forms are not as widely known as those of Hollywood cinema.