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Today we are having a look at our most favorite ads
At the start of the 20th century, mass produced prints and pictures made possible the increase and widespread of ads, especially since the circulation of newspapers accelerated. But it wasn't until the televised campaigns that ads gained a more seductive, luring format.
According to Marshall McLuhan: "Since the advent of TV, the exploitation of the unconscious by the advertiser has hit a snag. (...) The sensory tolerance of the audience has changed, and so have the methods of appeal by the advertisers. (...) Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconscious in order to exercise an hypnotic spell, especially on sociologists." (1964, 228)
Before the internet era, producers were investing a lot of money into advertisements, which were made by highly skilled teams, whose expertise was centered around triggering the audience's desire to buy unnecessary goods.
In order to build the consumer's trust and encourage consumption, some companies advertised their obviously unhealthy products as nutritious, essential or unharmful (see for example, cereal and cigarettes ads).
YUMMMY IN MY TUMMY: "It is true, of course, that ads use the most basic and teste human experience of a community in GrOt3sQue ways." (McLuhan, 1964, 229)
| DID YOU KNOW THAT... to find out more about the glorious era of televised advertising you could watch some fun great shows such as Mad Men or if you don't like fun and want to be a bit more depressed you could see Adam Curtis' The century of the self [yes, yes, I know, the heavy theory academics will eye roll]. |
BUT ENOUGH WITH THE PAST!
Today ads have penetrated through the layers of all media, from billboards, to the internet where they have colonized all platforms.
ADS ARE THE INTERNET
a scheme of the age of Surveillance Capitalism (in Shoshana Zuboff's terms)
BEING SOLD BEING STORED
YOUR DATA -------------------------------> Facebook, Instagram, Google, etc. -------------------------> From your likes and preferences, to how much time you stop looking at something when you scroll and what you types in the messages -------------------------------> through ads that based on your personal data, will encourage you to buy certain things SOLD BACK TO YOU
Have you ever googled let's say the word CHEESE and then you got ads everywhere about this amazing cheese that comes from the Alps and you have never seen anything like it before?
Isn't it that every major site/platform you open is filled with narcotic, hallucinogenic ads?
!!!!FUN FACT!!!!
The Pokemon Go game was a great advertising campaign as it placed its pokemons next to or in certain stores to determine people to enter and buy. How cool is that?
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WOW SHOCKING NEWS:
Mark Fisher has been thinking that ALL THAT IS SOLID MELTS INTO PR