Paloma's What Why How 26-9-18

WHAT

The designer designed by Humans is an installation that took place in the 3rd Istambul Design Biennal in 2016. This installation, which I designed as part of the team of the international office estudioHerreros, creates an audiovisual space in which the viewer could experience the design process of hundreds of contemporary designers through archive pictures or audiovisual material of them.

This multi-screen video installation presents five types of “designers”: the designer of prototypes, the designer as political negotiator, the designer by e-mail, the designer as consultants’ coordinator, and the designer of parts of a whole.

HOW

This installation started with a deep research into the method and strategic process that international designers follow in their production. After several weeks in which hundreds of references, testimonies and works were collected and analyses, we could conclude that the contemporary designer could be classified in one of the categories described above.

This green floor and walls area was equipped with ten screens, headphones and chairs in order to allow the viewers to find them confront space. The five types of designer were explained in ten synchronized screens that played videos that shared exactly the same structure so the visitor could choose between understand the installation as a complex combination of audio-visual content or be focused and enjoy each of them as an independent piece

WHY

The 3rd Istambul Design Biennal in 2016,  curated by Beatriz Colomina and Mark Wigley launched the question “Are we Humans?” as the main reflexion topic for participants. The Designer designed by Humans answer this question exploring what is the current role of the designers and how the designers have been redesigned by the human environment. This installation tries to make visible the current role of the designers so they can be identified and understood all over the world.