Shinyoung's page
<Eden>
What?
Eden is a 3-minute music video based on a story of Adam and Eve which is procured by me in 2016 and also this is my graduation work. The soundtrack of the music video is ‘Dawn’ made by an Australian DJ Basenji. I tried to convey the mood of music with various colors which are changed along with beats and fascinating Kaleidoscopic images.
How?
At the beginning, I was trying to discover a proper song which has a bright mood and a strong beat. Unexpectedly, I heard a song ‘Dawn' and just came up with an idea this is the song what I am looking for. I reinterpreted a story of Adam and Eve in my own way and built a structure of a whole video along the music I edited. then, I worked on character designs and overall art concepts such as colors, elements, scene compositions. I used After Effects and Cinema 4D to adjust animations.
Why?
Before making, I just wanted to produce a video which can pleasant viewer's ears and eyes, of course also have a story. So, I thought making a music video would be good to achieve my goal. Also, I focused on the love between with Adam and Eve, Since their Love is the first of mankind, and it can represent all kinds of love till now and I strongly believed it is more valuable than the sin of mankind which usually people focuses.
<Starry Night>
What?
Starry Night is a 4-minute 3d animated music video which is commissioned by one of the top entertainment management in Korea, S.M.Entertainment in 2016. I worked on the project with Studio Cobb, A motion graphics studio in Seoul, and my role was a director and an art director. This music video is about a girl and a boy who dearly miss each other as they stare at the stars each night.
How?
At the beginning, I listened to the song ‘Starry Night’ carefully and tried to understand its storyline and the feeling of it. I described their feelings which longing for each other in their repetitive daily lives with the ‘repetition’ as the main concepts. Also, I established imaginary spaces with unrealistic structures as a background and designed unordinary costumes such as pink hair, green hair and so on for the main characters to convey the fantastic mood. It is made by using Maya, a 3D animation program, in order to create dynamic moving scenes.
Why?
S.M.Entertainment contacted me for a music video request after seeing my personal work ‘Eden’. Since there were no special requests from the client, I was able to create my work in my taste. The song is very romantic and calm which based on a sweet piano melody. Therefore, I tried to express how the girl and the boy maturely and calmly handle the intense love going on between them.
<Unexpectedly, the Netherlands>
What?
This is a book which is written by me and published by Future Media which is a publisher in South Korea. The book is filled with stories of my experiences as an exchange student and an intern in the Netherlands where I stayed 4years ago for a year. Also, I have written episodes of my discoveries and observations which have each theme such as Illustration, Public Design,Typography, Audio Visual Design, Agency system, Street Art and so on.
How?
Every theme starts from my curiosity. I put question marks on what I am wondering and presumed the question with my theory. To get confirmation that ideas are right or not, I also had interviews with designers, studios, artists who have various experiences in their own fields and who can give me objective or subjective opinions regarding my ideas. After collecting all the ideas, by desk ,field researches, interviews, I was able to edit them as an article. I also included a lot of pictures and images in my book.
Why?
When I was in the Netherlands, everything I faced in my daily life was so interesting. I wanted to record it and share my precious memories in the Netherlands with Korean readers.